Three months ago, LegalZoom told investors that the single biggest change to Google's search box in memory had repriced its largest customer acquisition channel almost overnight. The upcoming third-quarter report is the first full quarter lived entirely under that new regime. It should show whether the damage is as contained as management argued, or whether the hit to high-intent traffic is still spreading through the business.
Wall Street has set a deliberately low bar on the top line. Consensus calls for revenue of $193.1 million, up just 1.6% from a year ago. That sits toward the bottom of management's $192 million to $196 million guidance range and below its $194 million midpoint. For a company that grew 18% in the fourth quarter of last year, 13% in the first quarter and 7% in the second, that is a near-stall. Analysts expect adjusted earnings of $0.21 per share, and the Earnings Whisper of $0.22 is only a penny higher. That hints at modest hope for a profit beat rather than a sharply raised bar. Because the Street is already leaning to the low end on sales, a print near the midpoint would read as better than feared.
The real test lies in the mix beneath the headline. Management guided transaction revenue to fall by a high-single to low-double-digit percentage this quarter. That business is mostly business formations, which slipped 5% in the second quarter after rising 8% in the first. If formations and transaction revenue come in better than that guided decline, it would support management's view that the shock is limited to one legacy channel. The subscription line matters even more over time. Subscription revenue grew 11% last quarter and reached 65% of sales, but subscription units turned negative, falling 3%. Management warned that weaker customer acquisition will weigh on subscriptions into 2027. A deeper unit decline would suggest the lag is arriving faster than expected. Stable units would let the higher-value, human-in-the-loop offerings, which make up more than 40% of revenue and are growing around 20%, keep lifting revenue per customer.
The offsets management highlighted also need to show up in the numbers. Partnerships rose to 11% of orders from 4% a year earlier, helped by new names such as USAA, AAA, PayPal and Adobe. Traffic from AI platforms jumped more than 250% sequentially to roughly 3% of LLC formation traffic in June, and a Microsoft 365 Copilot integration was added. Continued gains in those channels would go a long way toward proving LegalZoom can replace lost Google clicks rather than simply pay more for them. Profitability is the cushion. Gross margin widened 250 basis points to 71% on automation, and the full-year adjusted EBITDA target of $190 million to $195 million held firm, aided by a 13% workforce cut. Expect roughly $6 million in restructuring charges to cloud GAAP results this quarter.
The market has taken a surprisingly forgiving view. Shares have climbed about 15% since the last report while the S&P 500 slipped slightly. At $7.06, the stock sits above its 200-day moving average and within a hair of its post-earnings high of $7.13, effectively testing a breakout. Sentiment tells a different story: roughly two-thirds of respondents are now bearish, more than double the share heading into the prior report. That split between a rising stock and a skeptical crowd makes the reaction hard to call. A clean beat could push shares through resistance, while any sign of fresh deterioration would leave the recent rally exposed.
Ultimately, the quarter comes down to one question. Can LegalZoom show that the Google repricing was a one-time reset, with the new partnership and AI discovery channels picking up slack while margins keep expanding? If the full-year revenue range survives intact and subscription units stop eroding, the defensive story from last quarter starts to look like a floor. Another guidance trim would suggest the search shock is not finished yet.