The Alberto-Culver Company is a manufacturer and marketer of personal care and household brands. Through savvy marketing, the company competes head to head against much larger competitors to market category leading brands such as Static Guard, Mrs. Dash, Consort and FDS. Its Alberto VO5 brand of hair care products and St. Ives Swiss Formula hair and skin care products are aggressively marketed both in the U.S. and internationally. The Company also owns Sally Beauty Supply, the world's largest seller of beauty supplies to the professional salon and barber markets.