Abercrombie & Fitch Co. has launched an integrated campaign for its Abercrombie & Fitch brand, marking the start of its holiday season. Entitled 'This is the Time', the campaign draws from the brand's heritage of adventure and exploration, and taps into its core 21-24-year-old target customers' focus on experiences. With a heavy weighting towards digital engagement, particularly on mobile media, the integrated campaign will see the brand present on a variety of digital media and social media platforms, on TV, in movie theatres, and at music festivals. Abercrombie & Fitch has always had a spirit of adventure at its core, outfitting explorers, adventurers, and entrepreneurs; the ones who believed it was their time to risk it all, and make their mark on the world. That same spirit inspires the brand as it outfits today's 21-24-year old, living their own adventures, be it moving to a new city and making new friends, trying new experiences, or starting their first job.