HubSpot, Inc. is an inbound marketing software platform that helps companies to attract visitors to their Websites, convert visitors into leads, and close leads into customers. Its software platform consists of integrated applications, such as social media, search engine optimization, blogging, and Website content management, marketing automation, email, and analytics and reporting. The Company provides marketing tools at grader.com and hosts a marketing community at inboundmarketing.com. HubSpot, Inc. is headquartered in Cambridge, Massachusetts.