Systemax Inc. is a direct marketer of brand name and private label products, including personal desktop computers, notebook computers, computer related products, and industrial products, in North America and Europe. The Company assembles its own PCs and sell them under the trademarks Systemax, Tiger and Ultra. In addition, they market and sell computers manufactured by other leading companies. The Company's multi-faceted marketing plan features Internet, relationship marketing, and inbound catalog sales.