F Ford Motor Company
$11.95
Ford Motor Company Q3 F2026 Earnings Call Transcript
AI Conference Call Analysis
Sign in or subscribe to read.Ronnie
Conference Operator
Good day, everyone. My name is Ronnie, and I will be your conference operator today. At this time, I would like to welcome you to the Ford Motor Company third quarter 2026 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you would like to ask a question during this time, please use the raised hand function, which can be found on the black bar at the bottom of your screen. At this time, I would like to turn the call over to Maria Ricciardone, Chief Investment Relations Officer.
Maria Ricciardone
Chief Investor Relations Officer
Thank you, Ronnie, and welcome to Ford Motor Company's third quarter 2026 earnings call. I'm Maria Ricciardone, Ford Chief Investor Relations Officer. With me today are Jim Farley, President and CEO, and Sherry House, CFO. Joining us for Q&A are Andrew Frick, President of Ford Blue and Model E, Alicia Boler Davis, President of Ford Pro, Kumar Galhotra, Chief Operating Officer, Kathy O'Callaghan, CEO of Ford Credit, and Dave Carroll, President of Ford Energy. Jim will give a high-level overview of the business and Sherry will provide added texture on the financials and guidance. We will be referencing non-GAAP measures today. These are reconciled to the most comparable U.S. GAAP measures in the appendix of our earnings deck. You can find the deck at shareholder.ford.com. Our discussion also includes forward-looking statements. Our actual results may differ. The most significant risk factors are included on page 20 of our deck. Unless otherwise noted, all comparisons are year-over-year. Company EBIT, EPS, and free cash flow are on an adjusted basis. Upcoming IR engagements include Sherry House at the Barclays Global Auto and Mobility Tech Conference in New York on November 18th. Now I'll turn the call over to Jim.
Jim Farley
President and Chief Executive Officer
Thanks Maria. Ford delivered another strong quarter thanks to our great products, our services, and execution. I want to thank our employees and our dealers, all of our suppliers for this progress and for their commitment to Ford Plus. In the third quarter, as you know, we generated $2.7 billion in adjusted EBIT. We're raising our low end of our previous full year adjusted EVIC guidance and now expect to earn between $10.5 billion and $11 billion. Our strategy is clear. Number one, grow our auto business with a whole new generation of vehicles focused on North America, focused on transforming our EV business and global products with much less capital. Number two, aggressively expand our auto adjacencies. Software, Services, and Parts while strengthening our financing capability. And third, diversifying with Ford Energy. The objective is a more profitable, capital efficient, and resilient Ford. One that achieves 8% adjusted EBIT margins by 2029 and delivers sustained earnings, cash flow, and returns to our shareholders over time. Let's start with our vehicles. In the third quarter, we continue to focus on a portfolio that leads into our strengths, trucks, vans, and utilities. Our pickup lineup gives customers an unmatched breadth of choice between vehicles, prices, trims, and powertrains. In Q3, F-Series captured the highest retail share among all full-size truck brands and is on pace for the 50th straight year as America's best-selling truck. Maverick is America's best-selling hybrid pickup. Internationally, Ranger leads in many markets, including Australia and Europe. Early demand for the Ranger Super Duty is very strong, already number one in the heavy-duty medium-sized truck market in Australia in its first year, opening a very profitable opportunity for us. Transit continues to be the best-selling van in the U.S., Ford also leads in three-row SUVs in the U.S. with the Expedition and Explorer. We're also expanding access to customers through Ford Blue Oval Advantage, our certified pre-owned program, making Ford now the number one certified pre-owned brand in the U.S. This program builds customer loyalty and positions Ford for our affordable new vehicles that will be coming in the next couple of years to our showrooms, and it really helps our resale values. In fact, we found that these used customers are 50% more likely than typical used car buyers to purchase a new Ford. The foundation of our sustained growth is world-class quality. Of course, topping the J.D. Power's 2026 IQS study, and reduction we've seen in warranty coverages is encouraging to all of us. Excluding novellas and tariffs, we reduce warranty and material costs by $1.5 billion in 2025 and are on track to reduce another $1 billion this year. But we have much more to do, especially on long-term durability and the ownership experience. We are accelerating our industrial system, including very aggressive next-generation vehicle cost reduction targets. The goal is a world-class industrial system, one that makes cost competitiveness and quality repeatable. Our Super Duty launch in Oakville, Ontario is an important example of this discipline. The production ramp is already exceeding planned daily volume and jobs per hour rates. We reached okay to buy last week and began shipping trucks to dealerships. And the quality we're seeing is fully competitive with our existing Super Duty plant, which is number one in J.D. Powers. The added capacity will give us flexibility for future plant changeovers and support profitable growth in retail, rental, and upfitter channels. We're bringing the same discipline to the next generation F-150. Prototypes begin today. are beginning in first quarter of 27, just a couple months away. We have an incredible powertrain durability testing, which is now a five-fold increase to meet our bulletproof powertrain target at Ford. We're doubling endurance and strength testing and increasing full vehicle test mileage by nearly 60% to almost 4 million miles. The F-150 will be the most extensively tested truck ever at Ford, and we will apply this exact same approach across our company. Alongside strengthening our best franchises, we're opening new paths to grow at more affordable price points. Next year, we will be launching our affordable mid-size pickup for international markets. We expect the base material cost for this truck to be 20% lower than today's Ranger. Just as Maverick has done in the U.S., this truck is designed bring new customers into the Ford truck lineup internationally at a cost structure that allows us to compete, in this case, with the Chinese. And in Louisville, we are preparing the launch of the FABIP, our first vehicle off the UEV platform. Rigorous testing and early supplier preparation are central to that effort. The launch remains on track for fourth quarter next year. Yet, yesterday, I had the opportunity to drive our prototype, Wow, it completely blew me away. Zero to 60, huge room inside, and the hands-free ADAS experience was like something I've never experienced. Fandom is really a breakthrough product. It's highly capable, innovative, affordable, and that EV product will be available to more Americans way ahead of our competition. This will require high-level execution and by our team to deliver on time and at cost. And the MSRP under $30,000 and the low cost of ownership is perfect for today's market. Fathom will offer something brand new for U.S. EV customers. An advanced zonal electrical architecture for its first 48-volt low-voltage system along with a sophisticated advanced driver assist capability such as hands-free driving. An incredible real-world drive performance feel and a lot of fun to drive. And bi-directional charging so you can power your home with a fathom when rates are high or during an outage. And there's so much more to this product that we're excited to share with you. Switching gears to our growing auto services business, software services, parts, and financing. Now these auto adjacencies deepen our customers' relationship with us and create downstream value by enabling us to earn more over the life of each vehicle. Both software services and parts businesses achieved record revenue in the third quarter at highly accretive margins. An important linkage exists here between software and parts. Connected services help us anticipate maintenance over time. including a whole new software product called Prognostics at Ford bringing customers to our remote service vans almost 5,000 of them now and our dealer network to keep their vehicles running 24-7. We found that when a retail customer combines a software subscription with regular service the retention of the customer especially for parts is about nine points higher. In part specifically, we grew our U.S. wholesale business to third-party independent repair shops, and we've expanded a lot in Europe. A broader motorcraft catalog also allows us to serve fleet customers of competitive brands and owners of much older Ford vehicles. And Ford Credit has had a great third quarter. Notably, together with Ford Pro, Credit launched Ford Pro Leasing in the third quarter. It's a big deal for PRO. Adding commercial leasing to our fleet management, software, and maintenance offerings will help us grow our PRO digital fleet management portfolio, which we will expect to be over 100,000 units by year-end. Many of those are non-Ford vehicles. Turning to Ford Energy, the investment thesis is very clear. Ford is going to solve a meaningful customer problem build on Ford's advantage and offer a credible path to material earnings with attractive returns in the short term. Our starting point is U.S. manufactured grid-scale battery storage for companies building America's new power infrastructure and data centers. These customers need a domestic partner with the manufacturing know-how and scale and staying power to support them throughout the product's life. We are progressing on two fronts, preparing our manufacturing capacity and securing customers. At our battery plant in Kentucky, we have met every single operating milestone so far. We have completed trial runs of electrode mixing, the first step in producing prismatic LFP battery cells, using the exact same process as our battery plant in Marshall, Michigan. We remain on track to bring 20 gigawatt hours of annual capacity online by the end of next year. Commercial progress is encouraging and demand remains very strong. Executed contracts and late stage negotiations together already currently account for more than 80% of Ford Energy's 2028 capacity. We are building a diverse customer base across solar, grid support and data centers and we expect our 2028 capacity to be fully committed by Q1 of next year. Pricing signals remain consistent with our investment assumptions. Negotiation for 29 and 30 capacity are already advancing with customers engaged way ahead of our initial expectations. The DC block gives us a practical starting point to build a broader capability. We expect attractive returns with short payback period, as I said. Sherry now is going to take you through our financial performance.
Sherry House
Chief Financial Officer
Thank you, Jim, and hello everyone. Our third quarter results reflect the deliberate actions we're taking to improve profitability and deliver consistent financial returns. Our increasingly fit industrial system, coupled with strong vehicle sales and auto adjacency performance, enable adjusted EBIT growth of 3% despite 2% lower revenue as we sunset products like Escape and Corsair to transition the Louisville Assembly Plant for the all-new Fathom. Sequentially, revenue at $49.5 billion and adjusted EBIT at $2.7 billion were both higher despite being impacted by a short-term supplier disruption late in the quarter. We also generated $4.7 billion in company-adjusted free cash flow in Q3 and ended the quarter with $25.3 billion in cash and $46.4 billion in total liquidity, maintaining our commitment to a strong investment grade rating and to returning capital to shareholders. Today, we announced a fourth quarter regular dividend of $0.15 per share. This strong performance reflects the underlying quality of the sales accomplishments Jim mentioned, as well as our progress toward a leaner, more fit industrial system. We continue to see mixed strength in trucks and three-row SUVs. Our higher margin off-road passion products accounted for about a quarter of our U.S. sales in Q3, up almost four points from a year ago. And our customers have been resilient. Thank you for joining us. Thank you for joining us today. excluding Novellus and Harris. And we are leveraging these reductions to fund our investments in the Universal EV platform and Ford Energy. On Novellus, operationally, the recovery is largely behind us. Financially, we have incurred about $1 billion in Novellus-related temporary costs year-to-date with some more to go in Q4. And we are still tracking to a net tailwind of about $1 billion in in 2026. Now let's turn to our segment results. In Ford Blue, we delivered $27.1 billion of revenue and $1.4 billion in EBIT, down 3% and 10% respectively. Our performance primarily reflects lower volume, driven by product discontinuation and the impact of the Middle East conflict within the region and higher commodity costs. Thank you so much for joining us. with both Nautilus and Aviator experiencing double-digit sales growth in the U.S. Our stock levels are healthy. We ended the quarter slightly below our target range of 55 to 65 retail days supply, and we increased growth stocks by about 6% versus Q2 2026. Our F-150 inventory improved quarter over quarter to 49 retail days supply, Thank you for joining us. and structural cost reductions as we realize the benefits from right-sizing our Gen 1 volumes while we continue to invest in our UED platform and Ford Energy. We are on track to improve Gen 1 EBIT by approximately 40% year-over-year in 2026 as we balance production and pricing with natural demand. In fact, in Q3, Mustang Mach-E had the lowest incentive spend Importantly, we are still targeting break-even by 2029. Ford Pro delivered another solid quarter with $17.8 billion of revenue, up 2%, despite wholesale volumes being down 4%. Pro EBIT was $1.7 billion, down 16%, primarily due to higher commodities and temporary costs associated with the Oakville launch. Lower tariffs and favorable product mix driven by higher truck production as we recover from novellas partially offset these headwinds. 2027 model year signals are favorable as most commercial agreements are complete with both fleet demand and pricing in line with our expectations. Ford Credit delivered a great quarter with EBT of $803 million up $172 million. These results reflect favorable performance on our derivatives, healthy financing margins, and a supportive used vehicle pricing environment. Our high-quality portfolio of offerings across board credit remains resilient, and we maintain a consistent, disciplined approach to risk management. Jim talked earlier about the record quarter for software services and parts. I'd like to double-click on that. These auto-adjacent businesses were significant drivers of the quarter's strong performance, contributing approximately 10% of the quarter's revenue at strong margins. The largest contributors to software services revenue growth in the quarter and year-to-date were Blue Cruise and connectivity, and we continue to see momentum in Ford ProIntelligence. Parts revenue growth this year has been driven by double digit growth in our U.S. wholesale channel and the expansion of our retail and wholesale businesses in Europe. We are also increasing dealer service retention with digital and uptime tools to drive organic parts growth. We are excited about the prospects these auto adjacencies offer for continued accretive growth. Now looking ahead to our full year 2026 outlook. We are confident in our full year trajectory and our planned investment cadence and now expect full year adjusted even between $10.5 billion to $11 billion. Adjusted free cash flow and capital expenditures are unchanged at $6 billion to $7 billion and $9.5 billion to $10.5 billion respectively. Our guidance does not include potential impacts of a significant escalation in the Middle East or a material downturn in the U.S. economy, which if either or both occurred, could have a substantial impact on industry demand. For our full-year segment outlook, we expect Ford Blue EBIT of about $5.5 billion, Ford Pro EBIT of about $7 billion, Model E losses remain unchanged at about $4 billion, and Ford Credit EBT updated to about $2.8 billion. Our guidance now assumes a U.S. SAR of 16.5 million units, commodity headwinds approaching $2.5 billion year over year, an increase of about $500 million as we continue to see increasing pressure from input costs. In addition, higher fuel prices are impacting our freight and energy costs. but notably, we are not seen to impact customer demand for trucks and fleet vehicles at this point. We now expect full-year U.S. industry pricing to be about 100 basis points higher year over year, which is a half point higher than our previous assumption. And lastly, we continue to target $1 billion in material and warranty cost reductions, excluding novellas and tariffs. In summary, Thank you, Sherry.
Jim Farley
President and Chief Executive Officer
At this point, we're targeting profitability next year to be roughly in line with this year, with an even stronger automotive business that enables us to invest in our future. Our outlook reflects three things, investing in future growth, substantial external cost pressures, and continued operating improvements. Next year will be a foundational year on our journey to 8%. When we will have refreshed 70% of our global portfolio of vehicles by volume, we are allocating the majority of that investment to North America, where we will be expanding our truck and utility lineup. Additionally, Ford Pro will be expanding their global lineup for Transit and Ranger with all new price points. Additionally, we are investing in our plans for our new F-150, which will require plan production downtime next year. We expect the added super duty capacity at Oakville to largely offset the impact of that downtime. We will also continue to grow our investments in the universal electric vehicle platform ahead of Fathom's launch and bring Ford Energy's 20 gigawatt hours of capacity online, both of which are key to the Model E turnaround by 2029. In auto adjacencies, we expect continued growth in software services and parts to increase the contribution from reoccurring and countercyclical revenues. This accretive growth should help offset certain macro headwinds we expect at Ford Credit. We currently expect commodities, memory, and logistics costs to represent a year-over-year headwind of about $2 billion at Ford. Our current plan is that the improved reliability and capability of our industrial system, together with revenue optimization and a company-wide efficiency on cost, will allow us to offset the expected headwinds that I just walked through. We intend to finish this year strong, execute a 27 with great profitability investments and with discipline to build towards that target of 8% adjusted EBIT by 29. We'd like to take your questions now.
Ronnie
Conference Operator
If you would like to ask a question, please use the raised hand function which can be found on the black bar at the bottom of your screen. Leave time for as many questions as possible. Please limit to one question. Your first question comes from the line of Roger Gerber with J.P. Morgan. Please unmute and ask your question.
Roger Gerber
Analyst, J.P. Morgan
Great. Thanks for taking the questions and appreciate all the color on 2027. I'm assuming the commodities, logistics, the memory headwinds stay where they are right now as the $2 billion died. Just curious, how much of the 2027 offset stack that you're going to do is within your control today? How much of that do you still need to work on just because a lot of the inflation has happened in the last three, four months? Just curious to get your thoughts on that, on how comfortable you are with that 27 guide and what more needs to be done to get there. And have a quick follow-up. Thanks.
Sherry House
Chief Financial Officer
Yeah, sure. Thank you so much for your question. I would say that the areas that we see more in our control would be the areas of revenue optimization, continued software in parts growth, and also continued savings as well. and I can give you a little bit more color on that too if that would be helpful. I mean on the market equation side as you know mix optimization is something where we have made huge progress this year and we expect that progress to continue into next year. We have transformed our sales and operating plan and are now leveraging AI tools that are enabling us to match demand sensing to capacity planning and that's leading to more production stability which leads to real savings. We also have better inventory and pricing models for both vehicles and parts, and that's leading to faster turn rates and leaner stocks in just an overall disciplined approach in management of our market equation. So that is going to be an area that's in our control. We're continuing to get better through tech modernization. On the structural cost side, we're already working plans. We've been at this for six months already going into 2027. And in fact, we're already looking ahead in populating profit improvement actions for both 28 and 29 as well. And then as I said, we're going to continue to see, we believe, increased revenues in both the software and the parts growth area. And as I just mentioned in my comments here a moment ago, we've now seen those combined representing 10% of our revenues at accretive growth margins. So this is an area that is in our control, areas that we're focused on, and we're seeing the benefits of that to stabilize our returns in the face of things like commodities in an uncertain macro environment.
Jim Farley
President and Chief Executive Officer
I would only add that our day supply on F-150 and Super Duty is a major factor. accomplishment compared to our competitors. We're going into 27. As Sherry said in her speech, we're in a really good situation in our truck business.
Roger Gerber
Analyst, J.P. Morgan
That's very helpful, Culler. And then just on UEV, with the deliveries expected next year, I'm just curious what remains to be de-risked between now and launch when it comes to supplier readiness, software validation, just battery costs. The path to the modeling break even depends on UEV hitting its volume and cost targets on schedule. Thanks.
Kumar Galhotra
Chief Operating Officer
Hi, this is Kumar. Let me give you some color on the status of the launch. It's progressing very well. 90% of the validation testing has been completed. We've built our first Production line vehicles at Louisville Assembly Plant. So we're starting to prove out our production processes. One of the key new technologies for Fathom is unicastings. We've already produced 5,000 of them. So we're proving out our capability to run at rate, and that's done really well. And to be specific about your question on what risk remains to be mitigated, it's primarily in the supply base. We need to make sure that the supply base can run at rate with high quality parts. And that's very normal at this stage of the launch. And that's what we're going to be working on for the next few months.
Jim Farley
President and Chief Executive Officer
The other element of the Phantom launch that's critical is the revenue picture, which actually seems to be strengthening. Andrew, do you want to highlight the change in the U.S. EV market and how that relates to the profitability modeling?
Andrew Frick
President, Ford Blue and Model E
Yeah, I mean, the market, as we've learned over the last couple years, is definitely, in the U.S. specifically, is not acting as a monolith, especially when it comes to the affordable EVs. We've actually seen EV prices go up about 10%, which has priced a lot of new vehicles out of the affordable market. So the customer is very limited with their new vehicle options. In fact, a lot of them are looking to the used market. So we're now looking at the EV market as new and used. We're about over half now of the vehicles sold under 40,000 are used vehicles. That's really important because, as you said, Jim, the Fathom starting MSRP is at $28,350. That's going to be right in the heart of the market. And it's not just the EV market. It's actually opening us up to a massive total addressable market. If you know... that nearly 50% of the U.S. new vehicle industry transacts under $40,000. So not only do we expect Fathom for the reasons you mentioned earlier to attract new and used EV buyers, but also ICE hybrid customers, especially because we're going to have much lower operating costs than even a mainstream hybrid vehicle. So the customer response on what we've shared so far has been really strong. We're preparing for the launch and we'll be launching our pre-order program in the first quarter. And we'll have more to share with everyone at that time.
Jim Farley
President and Chief Executive Officer
We're feeling pretty good about the industrial preparation and the revenue picture. It's impressive to me to see that the EV market is above 8% of the U.S. industry now. And that's including all the issues that Andrew just highlighted and the lack of affordability options. So I think we're, you know, It's a lot of work to still be done. We have a year to go, but I think we're positioned really well, which will be one of the two big drivers turning around Model E, the vehicle side of Model E. Thank you.
Ronnie
Conference Operator
As a reminder, we ask that you limit yourself to one question. Your next question will come from Emmanuel Rosner with Wolf Research. Please unmute and ask your question.
Emmanuel Rosner
Analyst, Wolf Research
Great, thank you so much. Maybe just following up here on Model E. So I know for 2027 overall for the company's stable results versus 2026, are you still looking to improve Model E within that EBIT? And maybe what are the moving pieces within that? Are you planning similar or higher investments into this UEV and BESS and then What are the drivers of improvement on the car side of the business?
Sherry House
Chief Financial Officer
Great. Manuel, thank you so much for your question. So you just heard about the Model E operational steps that we're taking and the milestones there. From a financial perspective, as I said in my comments, we're working towards our target for Model E to reach break-even by 2029. The progress isn't going to be linear, and we're now expecting higher expenses in 2027 as the plan's coming into focus. So let me give you a little bit of what we're seeing. We think that the next step function change in profitability is going to happen in the first half of 2028 as UEB and Ford Energy both ramp with revenue on both. So if you break that down a bit, you're going to see Fathom launching towards the end of the year with the first derivative off the platform. Then you're going to have that full year of production in 2028. Then we're going to be escalating the Ford Energy business with investment, full year of production also by 2028. And then new is the launch of the European Partnership products by 2028. So there will be investment in that in 2027. in the full year of production on those will be by 2029. So you're going to have those investments that are happening through 27 with the unlock really starting to unleash as you get into 2028 and nine.
Ronnie
Conference Operator
So our next question comes from Tom Marion with RBC. Please unmute and ask your question.
Jim Farley
President and Chief Executive Officer
Hi, yeah, thanks for taking the question. My question has to do with Ford Blue in Europe. You know, China has about 60 million vehicles of auto production capacity. It's consuming about 20 million a year and exporting 10 million, a decent portion going to Europe. And then this is being worsened by weakening domestic sales in China. I know you have a JV with Geely in Valencia, the partnerships with Renault and BWC. Are these enough to right-size your capacity in Europe, or do you need further actions from the EU to halt Chinese exports? Thanks for your question. Europe is quite different than what's happening in Southeast Asia and LATAM for the China competition, so I appreciate your question specific to Europe. The situation in Europe is very different because the EU has such a strong EV mandate. And as you said, there's a lot of open capacity in Europe, not just to export it from China. We do feel like we know we have the right plan to right the ship in terms of our passenger car profitability with Renault and Geely, as you mentioned. Those are very low capital investments with really great cost levels. Thank you for joining us. Thank you very much. to building a profitable European business with these actions. We've been on it for several years and we have a really aggressive plan.
Ronnie
Conference Operator
Your next question comes from the line of Joseph Stock with UBS. Please unmute your audio and ask your question.
Joseph Stock
Analyst, UBS
Thanks, everyone. I guess I just want to start with some of your comments around The F-150, and not to sort of get, you know, just sort of really buckle down on this. You mentioned that F-150 stock you expect to recover to target levels by the end of the year. And I want to be clear on this because you've talked about stock in terms of days historically, and I think even in your prepared remarks. But, you know, seasonally, we always see end of year December is much lower than September. So when you say recover... to correct levels. Are you talking back to that base level? Because that would mean a pretty significant increase in absolute inventory.
Andrew Frick
President, Ford Blue and Model E
Thanks, Joe. It's Andrew. No, I think when we talk specifically to our F-150 stock, we're running at 49 days coming out of September. That is below our range. As we look towards the year end, we will be running probably on the low end of that. We'll continue to run on the low end of that. and as Jim mentioned, below our competitive set. We've seen really high days to turn on our units that we have in stock. In fact, we just came out of the third quarter where we had the fastest turn rates of the year and they were faster than any of our competitors in the segment and that's really helping us manage our overall market equation, as we mentioned. But we do not expect to see our stocks building to a much higher level at the end of this year.
Jim Farley
President and Chief Executive Officer
Just want to reinforce and be specific to your question. You said dig in. I think that's great. You know, for me, over the last many years, you know, a normal stocking level for F-150 could have been 80 to 100 days supply in the past. I just want to reinforce what Sherry said. Our target is that 50-60 day supply. And I think by the end of this year, we're going to be in that range. That is substantially lower than Ford's operated. And it's really allowed us to build that disciplined, full-size truck business while we watch our competitors play a very different game. And our dealers are very anxious for more stock. Our mix is good. and our turn rates is really what we're focused on now, as Andrew said. So I would say, to answer your question simply, that 55 to 60 day range that Sherry talked about is historically much lower than we normally run our truck business.
Ronnie
Conference Operator
Your next question comes from the line of James Sacariello with BNP Park and Bus. Please mute your audio and ask your question.
James Sacariello
Analyst, BNP Paribas
Hi, everybody. Just to follow on Joe's question on the upstairs recovery and inventory, is the 150,000 units recovery target still cleanly intact, or is that number lower and there's something else to favorably offset and keep that net $1 billion in the guide intact? Is it better price mix or is that volume target still the guy?
Sherry House
Chief Financial Officer
So here's how I answer that. On the novellus recovery, it has been going as planned operationally. And we're now running at rate and the vast majority of the materials have been validated. And we're going to continue to run at rate and Q4 is our plan. When you get to the financial side of it, we have seen costs coming in a little bit lower. And the volumes have been proportionally a little bit lower too. And so that's going to enable us to continue to keep with the guide that we said at the outset of the year, which is $1 billion of a net tailwind by the end of 2026 as it relates to this set of products.
Ronnie
Conference Operator
Your next question comes from Andrew Prokoka with Morgan Stanley. Please unmute your audio and ask your question.
Andrew Prokoka
Analyst, Morgan Stanley
Great. Thanks for taking the questions. So I guess to start out, a two-part question here. First, I want to ask a follow-up on energy storage. I think you guys provided a great update in your prepared remarks. It sounds like you're 80% contracted for 2028. So I guess that's... also said that that included contracted backlog as well as late-stage negotiations. So, I guess, did I get that right? And is there any other information or color you can kind of provide in terms of What needs to happen to maybe get that full 16 gigawatt hours fully contracted versus late stage? Just kind of curious what the final steps are there. And then my second question, coming back to what Tom asked about in terms of China, You know, obviously, exports are continuing to increase pretty substantially out of the region. The domestic market feels fairly saturated. Can you just talk to, you know, how you expect that to impact your business at a higher level, not just in Europe, but just globally, and, you know, what you think needs to be done to make sure that that's not going to create a bigger disruption for you guys going forward? Thank you.
Jim Farley
President and Chief Executive Officer
Dave, I'm here with Ford Energy.
Dave Carroll
President, Ford Energy
Yeah, so, Andrew, this is Dave Carroll. First, just to cover your first question, we're actually not talking about backlog today. We're going to start disclosing that next year. And what Jim had indicated in his remarks is that we're actually ahead of expectations where we are with our customers. And we see that primarily Ford Energy is very excited about the quality of the product that we have on the market. We believe it's one of the highest quality products out there on the market that you can buy. And we're seeing that from our customers. And we believe that's what's bringing the customers to us. as we're moving forward. In fact, last week, we had one of our customers at our Marshall manufacturing facility where they toured where we're producing LFP prismatic cells right now. And they toured that factory and came out saying it's top tier of all the factories they've seen globally. So we're very excited that we have the highest quality product in the market and we believe that's what's driving the customers to us.
Jim Farley
President and Chief Executive Officer
Yeah, and... I think for backlogged, that would be something we'll probably get more transparency on next year, right? Yes, that's correct. Okay. So thanks for your question. And we have a lot to do with Ford Energy, but really promising start. And we're going to open the aperture for all the investors more and more as time goes on. As far as China is concerned, thank you for your question. You know, frankly, we've held up really well internationally. as the Chinese have gained more and more share in open and closed markets. Where we see the competition the most intense is LATAM in Southeast Asia, where we have a large Ranger business. And in both cases, Ranger is still doing very well because it competes at a much higher price point. And as I said, we're going to be going into their price point next year with this new affordable truck. So we'll see how that plays out. But we're confident. In addition, I think Ford is the number one traditional OEM exporting from China. It's been our strategy for several years now. The territory is our second most profitable vehicle globally, and it is really successful for us. And I think the exports are up, I don't know, like 60%. It's a really big improvement. And we expect to continue to take advantage of that for the open markets especially. I kind of try to give a view. on Europe, so I won't be repetitive, but that's where we, for Ford, that's where we see the real pressure on our business with the Chinese. It's really in Europe. It's not just the Chinese. It's the ED mandates by the EU, which we expect them to address over time, as well as the UK, and all the overcapacity in Europe. It's been there for many, many years. As far as the rest of the world, I think we're well positioned not only now, but with our new lineup and our global partnerships will give us a lot of opportunity. We have learned so much exporting from China. It's been really a very successful exercise for Ford with very low capital and we've learned a lot about China cost as well as China cost in places where it needs to be localized like Thailand and Europe all the time. So I think we're well positioned. The issue for us in the short term is really Europe.
Ronnie
Conference Operator
Your next question will come from Jairam Nathan with Zywa. Please unmute your audio and ask your question.
Jairam Nathan
Analyst, Zywa
Hi, thanks for taking my question here. So I just wanted to understand the ability to upsell on the pattern. The starting point of $30,000 is pretty good, but I just wanted to understand how would you, what ways you can upsell that?
Jim Farley
President and Chief Executive Officer
Do you mean, just so we understand the question, you mean How do we get to a point where it's profitable at that price point? Is that what you mean by the offset?
Jairam Nathan
Analyst, Zywa
No, not offset. Upsell the vehicle by getting a bit of mix on the vehicle beyond that $30,000.
Jim Farley
President and Chief Executive Officer
I see. Okay, thank you. Great question. I think we're already pretty deep in and a lot of intelligence. A lot of customers have shown interest in the vehicle, so we're learning a lot. There's a lot to that strategy at Ford to offer customers a lot of options beyond the $28,000. Andrew, I'll let you highlight the three or four key points.
Andrew Frick
President, Ford Blue and Model E
Yeah, I think one, and we'll get more into this when we do a full reveal of the product. You'll learn a lot more about our positioning strategy, but the starting price of the $28,350 is just that. We'll have a range that, you know, goes to, you know, the high 30,000 range. And we'll have a couple different offerings within that. So I would say we will give you a lot more detail around this, the offerings themselves as we get closer. It's probably too soon to share more at this point.
Jim Farley
President and Chief Executive Officer
The big breakthrough conceptually for us about customers, you know, buying nicer patterns are really on the digital side. We put in an advanced electrical architecture and a 48-volt system so we can offer at an incredibly low cost, very advanced ADAS, as well as digital camera, dashboard. I won't go into all the details Andrew said, but the digital suite, including the embedded Apple Maps, is really a game changer for any EV, let alone at this price. I think for me personally, that is going to be the most exciting upsell opportunity. It's really the long-term subscription and digital experience for the customer.
Ronnie
Conference Operator
Our next question will come from Mark Delaney with Goldman Sachs. Please unmute your audio and ask your question.
Andrew Prokoka
Analyst, Morgan Stanley
That's a big question. Thank you for asking.
Andrew Frick
President, Ford Blue and Model E
So, Andrew and Alicia, I think you should bring it up. Yeah, maybe I'll start with the retail side. Thanks, Mark. Yeah, we're seeing a very strong pricing environment right now. We expect pricing to be up about a percentage point this year. And, you know, as we looked into next year, we think there's a lot of different levers that we'll be able to work with with our product mix and net pricing, both the top line but also our variable marketing as well, just very similar to how we approached this year. The industry remains really strong. We're seeing the segmentation remain strong. Very, really big resilience with customer base, especially in trucks and utilities, which is really playing to our advantage. And we expect that to continue into next year. And Alicia, do you want to comment on what you're seeing in the early part of the commercial side?
Alicia Boler Davis
President, Ford Pro
Yes, and just also on pricing for fleet, we're also seeing strong pricing year over year, over 1%. But as Sherry mentioned, our fleet demand orders for 27 model year are on target. We're excited about Oakville and that capacity because that's going to allow us to really grow our truck rental sales. We can return to our pre-pandemic levels where the economics are really favorable for us. We are also able to take a larger share of wallet for our large commercial customers. And then we were able to supply more chassis cab units to the body modifiers and we are very competitive. and that space and we have been constrained. So we're excited about the ability to really meet this unmet demand and the strong corner take that we're seeing so far gives us confidence that we'll continue to grow there.
Jim Farley
President and Chief Executive Officer
The upside for next year for Pro is pretty meaningful. Between Ophel and getting past Novellas, it's a really great opportunity for us at Ford.
Ronnie
Conference Operator
Your next question comes from the line of John Sager with Evercore ISI. Please unmute your audio and ask your question. John, your line is open. Please unmute and ask your question.
John Sager
Analyst, Evercore ISI
Hey, thanks. Sorry about that. Yeah, I just wanted to take one more shot at BESS. You had mentioned, you know, the discussions of 29 and 30 advancing kind of ahead of your prior expectations. What do you need to see in terms of commitment capacity to start to think about expanding beyond that first 20 gigawatt hours? And then what does incremental capex look like for that? And then maybe if I can ask a follow-up on just the impact to earnings as we go through the course of the year, as you go through the ramp to get towards the fourth quarter of 20 gigawatt hours of capacity, could you just maybe give us some puts and takes there?
Dave Carroll
President, Ford Energy
Yes, so John, so obviously the team is really, this is Dave, the team is really focused on launching the initial 20 gigawatt hours that we have to bring online and ramp up in 2028. That being said, we are already evaluating scenarios, how we could best expand capacity, expand our offerings to our customers because we do see the real demand out there. But when we're doing so, we do consider the returns on our investment, consider the customer demand, the tax treatment, and other strategic uses of capital. So we do see upside at our Kentucky One facility. We're excited for the potential growth, but we don't have anything to announce today in that regards.
Jim Farley
President and Chief Executive Officer
Sherry, any tips you want to give on the spending for point energy next year?
Sherry House
Chief Financial Officer
The only thing I would give is that we had talked about around $2 billion of investment, and we're going to spend about a third of that this year and about two-thirds next year.
Maria Ricciardone
Chief Investor Relations Officer
That gives you a little bit more understanding. Okay.
Ronnie
Conference Operator
Your next question comes from the line of Dan Levy with Barclays. Please unmute your audio and ask your question.
Dan Levy
Analyst, Barclays
Hi, good evening. Thank you for taking the question. I wanted to ask about the partnership with Geely. I believe part of the partnership is to establish learnings from them. So maybe you could just be a bit more concrete, you know, what you hope to learn within Geely and designing the vehicle. And I'll just extend that question to how you plan to achieve profitability on Fountain, which I think you've talked about sort of indexing or benchmarking against the Chinese, you know, some of the supply chain opportunities there. So maybe you can talk about, you know, what you're doing with Geely and maybe how some of that potentially extends to how you're going to achieve the right cost that you need.
Kumar Galhotra
Chief Operating Officer
So let me break it down into two pieces. It's cost and it's quality. We are already learning that they can offer a certain percentage lower cost landed in Europe for us. So we're going through part by part understanding each system. And speed We're learning they're a few months faster than us. And we're going through each part of the product development system to understand how they're faster than us. And a combination of both of those items is being institutionalized into our own global product development system.
Jim Farley
President and Chief Executive Officer
On the UAV, We always set our target even four years ago with imagining what a BYD could do in Mexico. Not because we counted on that to happen, but because we knew that ultimately that platform is going to be competitive. We had to make sure even in the U.S. it would be fully competitive. So that's why we took such a big swing at the innovation, because we had to. The big breakthroughs in general on the cost for BYD, For that product is really a couple of things in general. The first is the e-box and the whole electronics and electrical architecture and ADAS is much, much lower cost than supply chain. We did that all in-house and the big benefit would be the cost and the design cost of that. Number two is we radically re-simplified the parts. So the two large unit castings that Kumar talked about, de-risking, the 5,000 we've already built, that is a radical enabler for much lower part count in the vehicle. And then obviously the labor content is much lower in the vehicle by intention. But there's another area that we really found to be quite advantaged relative to, you know, a BUID. And that is the efficiency of our motors, gearbox, and inverters. which are about 30% more efficient than theirs and allows us to design a battery that's much less. And so I think that's really critical. The LFP cell in Marshall is another big enabler and I think you get the point which is like every part of this project had to be world-class Chinese cost efficiency in order to convince ourselves we would be fully competitive.
James Sacariello
Analyst, BNP Paribas
and that's why we mentioned
Jim Farley
President and Chief Executive Officer
The heart and soul of our company is going to be this new industrial system enabled by all that benchmarking, including suppliers, manufacturing efficiency, all the way to how fast we can create the vehicle. That's exciting for us because it's quite a big change for Ford.
Kumar Galhotra
Chief Operating Officer
A real concrete example is the motors and efficiency that you mentioned, Jim, are being now being transported into our hybrid systems for the rest of our portfolio.
Jim Farley
President and Chief Executive Officer
We're putting a lot of pressure on ourselves to make sure that whether it's UED or GLE or JMC or AI tools, we are going to move that into the core part of the company as fast as we can.
Ronnie
Conference Operator
This concludes the Ford Motor Company third quarter 2026 earnings conference call. Thank you for your participation. You may now disconnect.