Welcome to the Folds Third Quarter 2026 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star 11 on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Samir Jain, Investor Relations. Please go ahead.

Thank you, Operator. Good afternoon, and thank you for joining us for Fold Holdings' third quarter 2026 earnings call. Joining me on the call today are Chairman and CEO Will Reeves and CFO Wolfe Repass. Before we begin, please note that the information reported on this call speaks only as of today, November 10th, 2026. And therefore, any time sensitive information may no longer be accurate as of the time of any future replay, listening, or transcript reading. A replay of today's call will be available by webcast on the company's website, investor.foldapp.com, and more information on how to access this replay feature will be included in the company's earnings release. Comments on this call may contain forward-looking statements within the meaning of the U.S. federal securities laws. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties that could cause actual results, products, activities, or timeframes to differ materially. For example, statements suggesting or implying the company's ability or positioning for growth, as well as any statements which indicate future dates or timeframes, are forward-looking statements and inherently uncertain. In some cases, you may identify forward-looking statements by terms such as believe, expect, potential, should, plan, or similar terminology. But any statement that is not a statement of historical fact may be a forward-looking statement. These statements reflect the current views of FOLDS management and are not guarantees of future performance. Please refer to FOLDS Form 10-K and other filings within the SEC for discussion of risks and uncertainties that may affect our upcoming results, future plans, and product rollouts, among other things. We will discuss certain non-GAAP financial measures during this call. These measures should not be considered a substitute for GAAP results. A reconciliation to comparable GAAP measures is included in our earnings release and SEC filings. With that, I'll pass the call to Fold CEO, Will Reeves.

Thanks, Samir, and thanks, everyone, for joining us today. When we spoke last quarter, I told you that we had a number of big things in the works. and I'm happy to say that we have successfully moved many of these from idea stage to real execution. So let me start with the headlines because there's a lot of good news to share. First, we launched our customer deposit and balance strategy with two new products built on our lead bank partnership, Lead Bank Spending Accounts and Fold Reserve. Together, they mark our evolution from a transaction business into a full-featured financial services platform with additional diversified revenue streams. And for the first time, Fold can monetize the various deposits and balances customers hold with us and reward them for deepening that relationship. Since launch, thousands of customers have already activated our new balance products. Those customers hold balances several times larger than our average user, and these products already account for a meaningful percent of deposits on the platform. Strategically, we are reshaping Fold from a business built on driving transactions into one built on gathering balances. Deposits and balances are one of the highest margin businesses we can be in. Every dollar a customer keeps with Fold earned a return for us, unlocks better rewards for them, and ultimately flows through our transaction products. We will deliberately prioritize balanced growth over transaction growth because that is a path to a larger, more profitable fold. And fold is becoming a place where customers keep their money, not just a place where they spend it. We also addressed one of the biggest points of friction at the top of our funnel. Previously, our only rewards tier sat behind a subscription, which stopped many people from ever getting started. Now, our free tier offers rewards to every user, which we believe makes it the best no-fee rewards program in the market. New customers get real value on day one and a clear path deeper into the platform. At the same time, existing users continue to benefit from existing offerings as evidenced by our steady to increasing activity through the quarter. We also launched pass-through Bitcoin buying, a critical upgrade made possible by our lead integration. Customers can now buy Bitcoin directly from any linked bank account without moving money onto FoldFirst, reducing funding friction and allowing for increased trading velocity. And speaking of scale, and new growth channels, we secured distribution with more Bitcoin gift card partners, including TikTok, which became our number one customer acquisition channel during the quarter and contributed to a 270% increase year over year in our custody and trading revenue. We also reached 2,500 cardholders on the Fold credit card, which was our target until a credit facility is in place. A facility is a conduit to capital, which in turn expands the number of users we can introduce to the program. We believe it is the unlock to growth, and we are in ongoing conversations with credit facility partners and hope to have a partnership secured shortly. Beyond our own efforts, the retail Bitcoin market stayed soft through the quarter despite a meaningful recovery in Bitcoin price. With the uncertainty around the recent elections, and a series of hacking incidents across the industry introducing new pressures. We don't control those macro events, but we do control how Fold navigates these challenges. Our actions through the year have better positioned us to deal with this volatility if it persists. Earlier this year, we substantially reduced the amount of Bitcoin in our treasury and directed capital towards our operating businesses. We have also fortified our balance sheet by eliminating costly sources of capital and expanding the total amount of accessible capital should our business need it. Next, I want to briefly dive into the details behind our newest products, specifically Fold Reserve and LEED spending accounts. With Reserve, customers can use their balance across everything we offer. Fold earns traditional forms of yield, On those balances, in return, customers unlock our best rewards tiers, bill pay rewards, zero fee, zero spread added Bitcoin trading, and higher card rewards. We also launched the first version of our lead bank spending accounts, which will bring a material improvement over our existing Sutton Bank prepaid accounts and will generate economics on the balances to fold. LEED Bank and FDIC Insured Institution holds the deposits and FOLD provides everything else, the app, servicing, and the customer experience. Over time, we expect our partnership with LEED to support direct deposit, expanded payment and transfer options, and higher transaction limits, making FOLD a customer's primary financial relationship rather than just an app they visit to transact. The early results are strong. And in the first couple weeks since launch, thousands of customers have activated their lead bank accounts. And activation is the step that lets them participate in lead spending accounts and in reserve. And it has already become one of the most meaningful sources of total deposits in the platform. For Fold Reserve customers specifically, those customers hold several times the value of a typical Fold customer. And they're participating at every tier. from the lowest to the highest. That tells us the product works for the customer we have and the customer we want. And that balance multiple is really the heart of the model. Every one of these new customers is worth several times a typical fold customer. These are new products and it is still very early, but we're encouraged by the trend so far. The strategy behind both products is simple. Grow the balances customers hold on fold earn returns on those balances and use that yield to fund better rewards, which in turn deepens customer relationships and increases lifetime value. A transaction pays us once, but a customer balance earns us every month and it stays on the platform. And it ties that customer more closely to everything else we offer. Over time, we believe that means more recurring revenue, more predictable earnings, and less dependence on where Bitcoin trades in any given quarter. Customers benefit too, with better rewards, more functionality and better service. It's a virtuous circle. On distribution, we secured TikTok for our Bitcoin gift card in Q3, and it quickly became our largest gift card and customer acquisition channel during the quarter. Fold is the first and only Bitcoin gift card on TikTok shop. which puts us in front of a large audience of younger consumers. As a reminder, the Bitcoin gift card is one of our most powerful customer acquisition tools. Every gifted card brings a new person into the Fold ecosystem to redeem it. And digital distribution is proving to scale faster and cheaper than physical retail and will keep pushing toward broader digital distribution, adding channels through year-end and into the holidays. We're having a number of advanced conversations with digital partners and hope to have new partnerships to announce in the coming quarters. Now turning to our credit card. We expanded access to about 2,500 cardholders, our target for this phase, and moved from a waitlist to an invite system for all eligible cardholders. Customers are using it as their primary card for everyday purchases as well as travel and larger spend. and it continues to bring in brand new customers, not just deepen relationships with existing ones. We are also launching a credit card pre-approval flow to reduce friction for new applicants. Now anyone will be able to get pre-approved outside the app and that reaches everyone who told us they want the card but hasn't downloaded Fold yet. And it lets a partner put the card in front of their customers directly. We expect this to significantly increase throughput and conversion at the top of the funnel. We've capped the current program to a smaller cardholder base while we finalize a financing partner, which we hope to announce shortly. Once a facility is in place, the number of cards we can issue will no longer be tied to the size of our own balance sheet. We can extend invitations to many more eligible customers, extend higher limits to qualified customers, and put real marketing behind the card. We don't want this to be known as a niche Bitcoin card. We want the Fold credit card to be the most rewarding card in someone's wallet, the one they reach for first and the gateway to everything else Fold offers. So here's how I'd sum up Q3. We view this quarter as real proof of our ability to execute the next stage of growth of the company. The Bitcoin gift card had its best quarter ever Our deposit products launched and are already showing strong signs of adoption and product fit. Our team continued to ship quality of life updates and app upgrades at a rapid pace. We continued to strengthen our partnerships and infrastructure, and we did all of this amidst a continued challenging macro backdrop for our industry. We have been heads down building through it all, and we expect to continue doing so in the near term. One note on how to think about Fold from here. We believe we are no longer best understood only against Bitcoin exchanges and that we are past being compared to a traditional digital asset treasury. Fold is now a full financial services and rewards platform that monetizes both the funds customers hold with us and the transactions they make. And that rewards them on every swipe, every bill, their rent, and their mortgage. and that puts us in the same conversation as the neobanks and rewards platforms serving mainstream consumers. In the specific category of rewarding housing payments, we are aware of one other meaningful player, BILT. We now offer rewards on rent, mortgages and every other bill with deposit and card products and we intend to compete for that customer. Finally, two brief items to note on the stock before I hand it off. On October 22nd, our stockholders approved a reverse stock split authorization by a wide margin. We read that as a vote of confidence from a shareholder base with a long-term view that isn't phased by short-term volatility. Separately, on alignment, our largest holders have been long-term holders through this period. Two of our directors bought shares on the open market in the past two quarters. and Director and Officer Sales have been limited to tax obligations on vesting. We're all in this for the same outcome. Our Q4 plan is simple. Grow balances, increase utilization of the products we have, scale distribution into the holidays and keep improving efficiency. And with that, I'll hand it to Wolfe to walk through the numbers.

Thank you, Will, and thank you to everyone for joining today. While the third quarter brought a meaningful recovery in the price of Bitcoin, retail engagement has been slower to follow, and activity on our platform remained below prior year levels. That was reflected in our transaction volumes in the quarter, which were approximately $53 million per month in Q3 compared to $78 million per month in the third quarter of 2025. During the third quarter, we generated revenue of $4.2 million, a decrease of 44% year over year for the same quarter. Most of that decline came from merchant offers, where revenue fell from 6.6 million to 2.4 million. That decrease reflects both lower customer volumes and our continued optimization of our merchant offers portfolio toward higher margin offers. For accounting purposes, we record both the revenues and costs related to merchant offers on a gross basis. Therefore, cost of sales related to merchant offers declined by nearly the same amount as our revenues, So the impact of decreased merchant offers volumes to our bottom line was much smaller than the top line decline suggests. On a positive note, custody and trading revenues nearly quadrupled to 1.3 million, driven primarily by the full Bitcoin gift card, which generated 1.2 million of revenue in the quarter compared to 200,000 a year ago. Looking ahead, we expect increased revenue contributions from both the full credit card and full reserve to begin in Q4 of 2026. Moving down the income statement, our gap operating expenses were down 21% to $10.5 million compared to $13.3 million in the third quarter of 2025. Professional fees were down 36% year-over-year, while compensation and benefits were flat as headcount remained stable throughout 2026. Interest expense was $500,000 in the quarter, down 54% year-over-year. Gap net loss in the quarter was $2.6 million compared to net income of $0.6 million in the prior year period. Consistent with prior quarters, we looked to adjusted EBITDA as a key barometer of our core business operations. In Q3, adjusted EBITDA was negative $4.5 million compared to negative $4.2 million in the prior year period. So despite the 44% decline in revenue, adjusted EBITDA was largely unchanged year over year. Just as importantly, it was our best adjusted EBITDA quarter of the year, improving from negative 5.8 million in Q1 and negative 5.5 million in Q2, as some of the cost initiatives we discussed last quarter began to show up in our results. Turning to the balance sheet, we ended the quarter with 21.7 million in cash and cash equivalents, positive working capital of 13.8 million, and 171 Bitcoin in our investment treasury, valued at 14.3 million. None of our Bitcoin is currently pledged as collateral, and we are free to use it in the business or to support additional financing capacity as we see fit. We also continue to self-finance the credit card program and had 4 million in net card receivables at quarter end. We continue to work with potential partners on receivables financing to support the next phase of credit card growth. Since our last earnings call, we made several changes to our capital resources, all aimed at maintaining financing flexibility. In September, we replaced our previous $250 million equity line with a new $25 million committed equity facility through Roth. We began using that facility in October. Further, we amended our only existing debt obligation, a $13 million note with Sats Credit Fund, by extending the maturity to November 2027 and providing ourselves with the option at our election to extend for one additional year. That amendment also adds up to $12 million of uncommitted additional capacity. However, we have no immediate plans to draw additional funds from this facility. Our economic priorities going forward are clear. Continue to diversify revenue streams and increase margins, grow reserve balances and scale the credit card responsibly, maintain operating cost control, and continue to move forward towards positive cash flows. With that, I'll turn it back to Will.

Thanks, Wolfe. So before we open up the line for questions, I'll leave you with one final thought. Three months ago, I said the next few months would be when investors started to see our foundation come together. And this quarter it did. We expanded into deposits and early balances are running ahead of our expectations. We opened rewards to every user and our Bitcoin gift card had its best quarter ever. We reached our credit card target for this phase and we're working to secure financing to take it to the next one. We extended the maturity of our only debt and adopted a new equity facility that allows us to raise up to $25 million in equity and strengthen the balance sheet. The new Fold has more assets on the platform, deeper customer relationships, and a business built to earn more from both. We believe Fold is on the cusp of its next stage of growth and going after a bigger and more profitable market than ever before, and we have never been better positioned to capture it. Operator, please open the line for questions.

As a reminder, to ask a question, please press star 11 on your telephone and wait for your name to be announced. To withdraw your question, please press star 11 again. Please stand by while we compile the Q&A roster. Our first question comes from the line of Dave Storms from Stonegate.

Evening, and appreciate you taking my questions. Wanted to start maybe with the TikTok gift card, and I'm just thinking about comparing that to how the economics of the Kroger gift card have been in the past. Is there any more you can tell us about maybe, obviously beyond the strength in purchasing there, but what the second transaction is for a customer that gets a TikTok gift card, maybe versus one that gets a Kroger gift card?

Hey Dave, it's good to hear from you and thanks for joining today.

So yeah, we've been very excited about the TikTok distribution channel. You know, one of the things that we knew about the Bitcoin gift card is that number one, it's a novel product, but number two, it would be heavily dependent on the channels in which it's offered. A Kroger customer, as you mentioned, is very different than a TikTok customer. And so for us, we really want to make sure to look at What's the data coming through here and what differences in behavior do we see from these customers? Overall, what we see from these gift card channels is that we will see a follow-on Bitcoin buy or a follow-on gift card buy primarily with a debit card spend coming a little bit further after. There has to be a sending them a debit card The interesting thing with TikTok that is not apparent and readily available with the in-store versions is that TikTok is very tied to the content in which is created on that platform. As Bitcoin has moments of volatility spiking up or down, there's ultimately content created about that, and Fold is the only place where you can go act upon that within the TikTok ecosystem. So we actually see more follow-on purchases of these gift cards, as well as reminders to come back into the Fold app and buy more Bitcoin. So it's all very early. And like all the gift cards, we need about more months of data to look at the lifecycle of these customers and what their follow-on purchases are. But what we see is they're very different. Thank you for joining us. The TikTok success across other social networks and other digital distribution, in addition to, of course, the in-store brick and mortar that we saw with Kroger.

Understood. I really appreciate that. Maybe similar kind of question, but now related to the pass-through Bitcoin buying. And again, I know it's still early for this as well, but what kind of adoption are you seeing? Is it also drive and incremental buying? And again, what are you seeing as a second interaction with someone after they have a pass-through purchase with you?

You know, a big piece of this quarter was about removing all of the barriers to engaging with our platform, right? We know that the Bitcoin retail market is soft. That's inevitable. You see it across every single company offering Bitcoin or crypto trading. But what we really want to do is position ourselves for growth when that activity returns. And so pass-through buys is one of several things we did to this quarter to make it simply easier, faster for someone to go from hearing about Fold or thinking about buying Bitcoin to doing that. A good example is We made our free tier on the app so you can just download the app. No subscription required and everyone gets rewards on the debit card, on the credit card. They get a solid Bitcoin buying experience. But another blocker, an area of major friction, was the ability to buy Bitcoin was limited to people who actually had to deposit funds onto Fold first and then use them, which with payment rails can take several days. So that lengthens the time from impulse, I want to buy or trade, to when you can actually do it. And so what the kind of innovation of pass-through buys is, is allows, shrinks that to a second where you can connect your Chase account, Wells Fargo account, right when you download the app and begin buying Bitcoin. And so for us, that is seeing we are no longer subject to someone who maybe buys Bitcoin, uses all the funds in their Fold account, and then has to wait to replenish it. They can actually continue to buy Bitcoin through other payment sources. And so, again, super early. But this is the exact type of behavior that we think is going to show up in the data is number one, more less time from downloads to initial purchase and then to incremental buys because we're no longer waiting for the amount of time between funding and the just friction required or that is involved in that. And so pass-through buys is really what we think is going to open up our exchange in a very similar way that we think the Bitcoin gift card is. It opens us up to more people buying Bitcoin with the payment method of their choice.

That makes a lot of sense to me. Okay. Maybe another one here. You know, you've been talking about bringing on a financing partner to support the credit card rollout, and I completely understand that you guys are being intentional about that and finding the right partner. Just curious if you could give us a sense on what the remaining hurdles are to securing that. Is it just negotiation on the economics at this point? You know, is it demonstration on your end, something else? Maybe anything you can tell us about what some of those remaining hurdles are.

Securing a facility for the credit card is perhaps the largest decision you'll make about the credit card program, even beyond building it in the first place, because they're long-term, they're large, they're deep engagements that have very fundamental effects on the economics of the program. A bad credit facility deal can really turn your economics upside down. and so what we've been doing is really been intentional about finding the right partner and putting those partners in competition so that we get the best possible deal that sets us up on a foundation that we can continue to be in line with our philosophy that all product lines should be profitable and built that way to start so that all that we are looking at is simply scaling the program. We don't have to fight against our own economics and so for us Thank you so much for joining us. allows us to think in novel ways about how to fund a facility and that we think taking this time ultimately is going to put us on a much stronger foundation that will make this program far more competitive and ability to scale this over time. And so it has been a journey here, but really what we have been doing so far is, you know, focusing on the card, making sure it's working for our customers. You know, right now it is very stringent underwriting, and that's because we're doing it off of our own balance sheet. These are really super prime cardholders that are coming on board. These cardholders are bringing their balances to the platform. So it gets this, you know, virtuous cycle going on. And we, the benefit of our facility is that we'll be able to expand to more types of of cardholders that want the card. And the main thing we want to do and make sure is that it is the best possible deal, puts us on the right footing to scale this thing to, you know, many, many orders of magnitude larger than where we're at today.

All right. If I could ask maybe just one more here. I just wanted to ask around, you know, the full reserves. Super encouraging to see that the customers have large balances there. I know it's still early again, but as you're looking at the initial results, I mean, what's been encouraging relative to your expectations? It sounds like it's running pretty well and is even without layering on, you know, some of the stuff you mentioned that you'd like to add down the road. I guess, what have you seen that's encouraged relative to expectations and how does that set up the opportunity for scale in 2027?

A big piece of our strategy with moving and focusing on balances and deposits and the close of this into Q4 and into 2027 is that we know that we have customers who have assets. They have Bitcoin. They have dollars. And there's no reason that Fold shouldn't be a great home for them to have here. Us simply being a transaction business, always limited in our ability to, number one, create a great experience for them. But also we left a bunch of economics on the table. And now with Reserve and Lead, we get to bring these together in a way that's going to make a fundamentally more attractive program. And for us, it was a question of, well, how much of people's lives are they going to bring?

Typically, previous to this, we'd see paycheck deposits, but they'd really be spent through.

You'd spend to pay off your credit card, buy some Bitcoin, and it would go deposit down to zero. And that kind of cycle would continue over and over. And so deposits create a much more stable base that allow us to have a lot more creativity on how we can build for our customers. And so the next question was, well, what would they how would they look at Fold? What would they want to bring to us? And we are seeing customers again at every single tier. And to remind this group here, the tiers are actually start fairly high. They start at $5,000 for the bottom reserve tier and they go all up to $100,000. And we have multiple users, you know, we have users at all of these tiers. And so what we're seeing is both users who are trusting us with a significant amount of their assets. And for us, we are going to be continuing to build to continue that momentum. And so for us, I'd say it's the most encouraging thing is that the momentum is there the activity is there at all levels and now what the team is doing is going to be building from this new foundation of balances and deposits and we're going to work to increase the amount of people that look to us to bring assets to the platform and so we have really just gotten started you can think of this as the kind of foundation and not the end of our balance and deposit strategy it's really the foundation we've been listening a lot to Thank you for taking my questions and good luck in the next quarter. Thank you Dave. Thank you. One moment for our next question.

Our next question comes from the line of Kevin Deedy from Jones Trading.

Hey guys, this is Sky Moore calling in for Kevin Deedy. Thanks for taking my questions and congrats on the rollout of Fold Reserve. Kind of building on the last question there, you know, at a high level, as you guys look at Fold Reserve specifically, changing the revenue mix between a transaction-based and balance-based income, with the marketing right around 170 this quarter. How much do you plan to set that up as reserve and the credit card scale?

Yeah, it's a great question. So there's two things that we think unlock our marketing. Number one, the credit card, we need to be able to scale that. So that's going to be the credit facility in place. Number two, on the deposits and balance strategy is that We really look at this as our first rollout that we did to our existing customer base. Already, we're seeing new customers come to the platform specifically for this, but we're fine-tuning a lot of this language. Reserve is truly a novel account type, and with that, we want to make sure that it is communicated very clearly, the value proposition is obvious, and we are giving ourselves the time to to kind of soften those edges and add some things that we think are really going to allow us to, when we go and market this, really expand the funnel and more importantly, increase conversion around it. And I'd say a piece of this that just kind of looming over this whole conversation is the Bitcoin market is very, very soft. And what Fold is doing is we recognize that our product is now Thank you for joining us. in a place that really works for them more. And so I think the last piece before growth is something you'll see upcoming that allows us to speak to a mainstream audience in a way that retains our differentiation with offering Bitcoin, but expands our ability to talk to more customers and not alienate customers who may not be ready or interested in Bitcoin upfront. They might be interested in a more traditional reward type. And so for us, Credit Facility, the updates and continued optimization of the reserve and rollout of our leads program, and then the expansion of our rewards program to speak to a mainstream audience. All of that is going to make sure our dollar goes further and farther than it would have previously. And we want to be smart about what will be one of the largest marketing pushes of the company's history.

Great, very helpful. Thanks for that. My second question is, you know, could you guys walk us through the trends that kind of changed the most from the June quarter into September and what you guys are seeing so far in the current quarter? Just trying to get a feel of, I guess, you know, where the low point was as you guys are now rolling into the holiday season and the success of the TikTok shop.

I think the main things that you saw, you know, with this with this quarter are, you know, obviously we saw incredible growth on our Bitcoin custody and trading in spite of a soft Bitcoin retail market, right? What we found there is that we can grow even in a soft market by showing up in more places. And we believe in a hot Bitcoin market, that's going to come back to us in multiples. And so a lot of our strategy is how do we, you know, we think about these kind of laying the distribution lines, putting out The railroad tracks for when the market heats up again. Fold will be everywhere. We will be in your grocery aisle. We will be on your social network. We will be in your wallet. We will have the ability to speak to customers who are looking for Bitcoin as more entrants look to it as the market dynamics change. So I think that is clearly one. We see right now Bitcoin again showing a little softness. So we'll see how that shows up in this quarter. But we're continuing to add channels. More gift card channels have already been added. And we expect that to continue as well as with the holiday season ramping up, which is typically a strong position for us. As for the The other change that you saw, I think you saw in top line revenue, soft year over year, but not necessarily because it hit our bottom line or adjusted EBITDA, but because our revenue mix on the merchant offers, we went through a transition of deciding, hey, where do we want customers to spend and put their payments? Should it be through the credit card? Should it be the debit card? Should it be a gift card? Should it be a merchant offer? Which is the highest Thank you so much. You know, obviously, the tailwind is that, you know, shopping and spending generally increases in this time. And so, you know, we don't look to that as a trend that necessarily needs to continue. Wolfe, I don't know if you have other trends you want to speak to here.

No, I think that covers it.

Great. Thanks very much. That's very helpful.

Thank you. One moment for our next question. Our next question comes from the line of Mike Grondahl from Northland Capital Markets.

Hey, guys. Thank you. With the TikTok shop, can you speak to roughly what the CAC is there and how that compares to the overall for the gift cards?

Hey, Mike. It's great to hear from you. So, as we know, we primarily look at the gift card as an acquisition tool, and so CAC is really important here. You know, if you look at a bank, a typical bank is going to be spending in the hundreds of dollars for a given customer. With the way that the gift card is set up is that while there are various costs per channel, depending on What channel you're in. Is that Kroger? Is that TikTok? They all have a little bit of a different fee structure set up. But what we have what we have built the program to do is that on the whole, this program largely is a program that is cost neutral so that we can we can acquire customers for as low as little as possible and in most cases for zero dollars. And we're talking about a customer that has to go through KYC to get their Bitcoin gift card. So it's an immense value for us for a customer to come and do that. And the way that we've set up the fee structure is to make sure that we are recouping as much of those economics as possible, but also do it in a way that makes it so that more people will buy this card. We've reduced our fees on this Bitcoin gift card tremendously. And That did coincide with a lot of some of the growth that we saw in this last quarter. And so we think that's working. And overall, at any way you want to cut it, we are acquiring customers for a fraction of what our competitors would into similar product lines.

Got it. I guess then going into the holidays, you have Kroger and TikTok. Any other... Brand names or large new incremental distributors?

So we have, you know, we're obviously with Blackhawk. We're also approved with an income and can now be moved into their distributors. You know, that sales process is going to take a little bit longer. I don't expect it to necessarily show up in Q4, but that's coming. And they have their own set of national brands. The other bit that, you know, we don't really talk about, but there's a long tail. of partners that pick up this card every month. And while they are not necessarily the size of a TikTok or a Kroger, they're all meaningfully contributing to this. And we're just adding more and more layers of distribution that persists. And when Bitcoin sentiment and Bitcoin retail market gets hot, people will find us there before they find anyone else. And This runs the gamut from retail environments to employee incentive programs to gifting and wedding registries. You name it, but there is a long tail that we are constantly being sold into and getting placements. The thing to understand is that not only is Bitcoin retail sentiment as low as we've spoken about, but that also translates into partner. New partners generally want to jump on when Bitcoin's doing really well. They want to be part of that momentum and get a piece of that. When Bitcoin is not, we may not be at the top of the list for them. However, there is something that has changed now. We have the data from Kroger, from TikTok, that now we get to bring to these partner discussions and show what a success these programs can be Not only for us, but how it can affect them in their own incremental sales and their own customer engagement. And that has certainly started to pique the attention of the segment of, I think, the brands that you are talking about. And we think that that is going to ultimately lead to more placements. It just has a longer sales cycle and would love Bitcoin to be a little bit higher to make some of those sales easier. But no matter what, New placements are coming in every month, and we expect more of the larger brands. They just take a bit of time, but we expect that time to be less, that cycle to be smaller now, now that we're armed with really great data from one of the largest social networks in the world and one of the largest grocers in the world.

Got it. Then maybe just lastly... What would you say have been the two biggest challenges to get the credit facility done for the credit card growth?

I'd say there's two things. Number one is credit card economics is a very, very complex environment where you really need to have data on your customers, their profile, to know what to know what the economics of the program is. What is the loss rates? What are the transaction sizes? What are the frequencies? What is the spend mix? Is it just travel? Is it just coffee? Is it everything? All of these things, you need the data to understand, okay, what is the actual cost of this program? What are the economics and margins of this program? And of course, the single biggest lever is is the credit facility because that's the cost of capital that we extend to every dollar cost to extend to a customer. And so a part of this was us really wanting to make sure we have that data dialed in. And now we started rolling this out slowly back in June and July and have been ramping up. We're really only opening it up to a very super prime customer base. Most card programs need a year of data before you actually get a full sense of loss and charge-off rates. For us, we really are running ahead of expectations on many of these in terms of our charge-offs and loss fraud is really below our expectations now. We're getting a much stronger handle on it that helps us understand what's the North Star for the right type of credit facility partners. So that I'd say is one piece of it. Let's get the data so that we can tailor that to the right type of credit partner. I'd say the second piece here is that there's a ton of innovation happening in the credit facility space. I would say maybe even a year ago, the only option for credit facilities were traditional lenders that really are backing most credit cards. Most of it is downstream from the large banks. It's really a kind of a product where there's not much diversity. But at the same time, they have now seen a ton of competition from the likes of Stripe coming out with their new Tempo product that is bringing credit card receivables on chains. that introduces new economics, new custom, new dimensions of a credit facility that never existed before. We're also seeing digital asset lenders who just primarily lent against Bitcoin now look at, well, what does it mean to lend against receivables? We're seeing an immense competition here that ultimately we have found and partly why we have been so judicious about who our partner is is competing there on rates, on terms, on pretty much every single part of the variables in which you want to look at this. And so that has also been a dynamic where we have been going deep into the traditional lenders. We know our options there, but we really did not want to Hitch, anything to that before we really explored our options with all of these new competitors that are bringing new dynamics to the market. And I think you'll see us moving in that direction, that we've found maybe a winning combination here where rates are lower, better terms, which ultimately directly go back to number one, protecting your program so it's high margin and better to scale, but also a better product for end customers.

That's helpful. Thanks.

Thank you. At this time, I would now like to turn the conference back over to Will Reeves, CEO, for closing remarks.

Thank you, Gigi. You know, I think there's a lot to be proud of what our team built this quarter. And I think what this speaks to is really a kind of a phase shift of the new foundation for the company. We've talked a lot about moving from transactions to deposits and balances, but there's so much more coming. Reserve, lead bank accounts, pass-through buys are really just the tip of the iceberg. This year, we rebuilt nearly everything. We built our app from scratch from the ground up. We launched our full Bitcoin credit card. We launched instant buys. We changed out our Bitcoin exchange infrastructure and custody infrastructure. You name it, almost every surface has been changed. And what this allows us to do now is operate from a position of speed to continue to innovate and rapidly ship updates and improvements to what we have. And so I think one thing that I'm looking forward to our customers is just that tight communication where we would love to hear about how you're enjoying the products, what you'd like to see next. and also know that we are only getting started. This is really a whole new phase shift. And the second piece is there's really, you can't really fight gravity. When Bitcoin retail sentiment is low for a Bitcoin company, sometimes you got to build through it. And that's exactly what we did. And part of the fruit comes out of it when we realized that even though retail sentiment was low, we grew our custody and exchange revenues by 270%. simply because we created a novel product and found a new great channel to market ourselves in. And this is the same type of approach you're going to see us take this year. I think the other bit is how can we make Fold durable, not just from an economics on transactions and deposits, but how can Fold use this great platform that we've created and appeal to all Americans? who want to get ahead and have simply a better financial platform that rewards them more than their alternatives. And we believe that that exists beyond just a Bitcoin customer. There are many more people who want that. And so I think what you're going to see from us in the coming quarter is us making a large expansion into larger TAMs that allows us to show the product to more people, have more partners, have more diverse communities. which ultimately creates a larger fold that speaks to more customers that is still true to our core operating principles about bringing financial strength and financial freedom to Americans. And that's through Bitcoin, but that's also through everything else we're building. And so I want to say a big thank you to the team, of course, to all the investors that have been following this journey and our customers, of course, who are using the products and helping us make them better. So thank you all for listening here and a lot more to come.

Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect.