Hello, and thank you for standing by. My name is Lacey, and I will be your conference operator today. At this time, I would like to welcome everyone to the Media Alpha, Inc. third quarter 2026 earnings call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you would like to ask a question during this time, simply press star followed by the number one on your telephone keypad. If you would like to withdraw your question, press star one again. Thank you. I would now like to turn the call over to Alex. Please go ahead.

Thanks, Lacey. Good afternoon and thank you for joining us. With me are co-founder and CEO Steve Yi and CFO Tigran Sinanyan. On today's call, we'll make forward-looking statements relating to our business and outlook for future financial results, including our financial guidance for the fourth quarter and full year of 2026. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially. Please refer to our SEC filings, including our annual report on Form 10-K and quarterly reports on Form 10-Q for a fuller explanation of those risks and uncertainties and limits applicable to forward-looking statements. All the forward-looking statements we make on this call reflect our assumptions and beliefs as of today, and we disclaim any obligation to update such statements except as required by law. Today's discussion will include non-GAAP financial measures, which are not a substitute for GAAP results. Reconciliations of these non-GAAP financial measures to the corresponding GAAP measures can be found in our press release and investor supplement issued today, which are available on the investor relations section of our website. I'll now turn the call over to Steve. Hey, thanks, Alex.

Hi, everyone. Thank you for joining us. The third quarter was the best quarter in media analysis history across all of our key metrics. During the quarter, our revenue base continued to broaden as multiple carriers stepped up their budgets meaningfully, driven by intensifying competition for policy growth. This resulted in strong volume for our supply partners, who delivered more high-quality consumer referrals into our marketplace. We continue to execute very well in these favorable market conditions, which we expect to continue for the foreseeable future. Auto insurance revenue grew 17% year over year and remains the largest driver of growth in our property and casualty insurance vertical. We're also seeing more carriers put real ad dollars behind home insurance, where we've historically had a much smaller footprint. In home and renters, revenue hit a record $66 million in the third quarter, up 116% year over year. That growth was driven by strengthening market conditions and wallet share gains as both traditional and natively online direct-to-consumer digital carriers allocated more of their budgets to us in pursuit of efficient growth. As carriers evolved towards more multi-channel distribution, we're uniquely positioned to help them acquire customers effectively across both their direct-to-consumer and agent-based channels. As a reminder, we started our agent business from scratch in Q1 of 2021 We help captive and independent insurance agents acquire customers efficiently and directly on our platform using the same programmatic capabilities we offer to our carrier partners. We invested in automation to serve a growing number of agents with a much smaller, leaner team, which enables us to scale efficiently. Today, we work directly with over 3,000 active agents, up from approximately 2,000 a year ago. In the third quarter alone, agent revenue was $21 million, up approximately 46% from $14 million a year ago. Agents continue to represent a significant share of insurance distribution and an attractive growth driver for MediaAlpha, complementing our direct-to-consumer capabilities. Our platform powered over $2.5 billion We believe this scale, which is the largest in our industry, makes our predictive algorithms more effective at delivering unique insights and superior value to carriers. For example, in a recent test, a carrier that opted into our proprietary optimization models saw conversion rates improved by roughly 80%, which drove far greater sales at a lower cost per policy. We love these kinds of tests because they demonstrate to carriers As we keep delivering such results, we expect carriers to shift more budget into our higher margin open marketplace. This drives the flywheel of our two-sided marketplace by further increasing our scale advantage, which allows us to deliver even more differentiated insights and greater efficiencies over time. As we look ahead, we expect consumers to increasingly leverage AI to help them shop for insurance. While no one can predict exactly how this will unfold, we remain confident that major carriers will retain a high level of control over how their policies are advertised, distributed, and sold. We're also confident that advertising will emerge as the dominant monetization paradigm for consumer AI companies, creating a new acquisition channel for our supply partners. We've seen ChatGPT aggressively roll out advertising to three-tier subscribers. In September, according to SimilarWeb, 43% of free-tier chat GPT users in the United States were shown ads. While the impact of agentic commerce, as enabled by personal AI agents like Muse, will vary widely across consumer products and services, large brands and merchants are already signaling that they intend to retain control over how AI agents access their systems and interact with customers on their behalf. Earlier this month, Meta and Sierra, with partners including Shopify, Stripe, and Walmart, announced the Personal Agent Protocol, an emerging standard designed to let businesses verify who an AI agent represents and sets rules for what an agent is allowed and not allowed to do. That reflects a simple reality. Companies want to control how third parties access and interact with their website systems and customer-facing experiences. Insurance carriers are no different. and we expect quoting and binding to largely stay in carrier-controlled systems whether the shopper is a person or an AI agent. As we look ahead to 2027, we're confident in the momentum we're seeing as broader carrier mix reflects the wider demand in the market. We're continuing to operate in a growth-oriented auto insurance market cycle and our marketplace delivers the scale and efficiency that carriers need to compete. That competition is driving higher carrier budgets, and more of those dollars are flowing through our marketplace. Longer term, the shift towards direct distribution will continue, with carriers expected to shift a growing portion of their $35 billion of spend in insurance agent commissions into digital marketing over time. As we wrap up 2026, we believe our business has years of durable, double-digit growth to come, and that will translate into real value for our shareholders. With that, I'm excited to welcome Tigran back as our CSO. Tigran, I'll hand it over to you to take us through our numbers.

Thanks, Steve. It's great to be back, and I'm proud to share these results with you and the team. Our record results exceeded the high end of our guidance ranges for revenue, contribution, and adjusted EBITDA. I'll cover what drove our results, then cover capital allocation and our fourth quarter outlook. Revenue for the third quarter was $376 million, up 23% year over year, reflecting broader carrier participation and increased spend in our marketplace. That broadening also showed up in our customer mix, and we're pleased with our progress in diversifying demand. Three carriers each represented more than 10% of third quarter revenue, and our fourth largest carrier was just under that mark at 9.6%. Contribution was $57 million, up 26% year-over-year, and outpacing revenue. That reflects a mixed shift toward our open marketplace, led by carriers that rely on us as a trusted partner for optimization and account management. Adjusted EBITDA was $39 million, up 36% year-over-year, excluding under-65 health, Revenue in adjusted EBITDA grew 26% and 42% year over year, respectively, reflecting very strong performance in our core business. Growth accelerated as we moved down the P&L. Revenue grew 23%, contribution grew 26%, and adjusted EBITDA grew 36% year over year, reflecting the operating leverage in our model. As contribution grew, a higher share of each incremental dollar flow through to adjusted EBITDA. Contribution margin, by contrast, can fluctuate from quarter to quarter with deployment mix, product mix, and partnership dynamics. This quarter, we converted 69% of contribution into adjusted EBITDA, our highest since 2024. That operating leverage drives strong cash generation and enables us to deploy capital aggressively to create shareholder value. Cash generation continues to be strong. In the third quarter, we deployed 21 million of capital across share repurchases and reductions to our obligations under the Tax Receivable Agreement, or TRA. We repurchased approximately 800,000 shares for $9 million, representing an average price per share of $11.25. We also continue to reduce our long-term obligations under the TRA. In September, we repurchased $23 million of our total TRA liability for $12 million, representing a 47% discount, which generated an $11 million gain that we recorded in the third quarter. We funded this transaction with cash on hand. Since quarter end and as of October 26th, We have repurchased an additional 1.8 million shares for $18 million, an average price of $10.38 per share, utilizing $82 million of our $100 million authorization. This brings our total repurchases since September of 2025 to approximately $115 million, a reduction of approximately 11.2 million shares, or 16% of our shares outstanding. We ended the quarter with $18.7 million in cash and $30 million undrawn on the revolver. To support the pace of repurchases early in the fourth quarter, we drew $10 million on our revolving credit facility after quarter end, which we view as an attractive use of capital. Turning to guidance, our philosophy and approach remains unchanged. For the fourth quarter, We expect revenue of $355 million to $375 million, up approximately 25% year over year at the midpoint. Contribution of $54 million to $57 million, up approximately 18% year over year at the midpoint. And adjusted EBITDA of $36 million to $39 million, up approximately 22% year over year at the midpoint. For Q4, We expect the health vertical to be approximately 4% of total revenue. Our adjusted EBITDA guidance includes a decline in contribution from under 65 health of approximately $900,000 year over year. Excluding under 65 health, we expect contribution to increase 21% and adjusted EBITDA to increase by 26% year over year at the midpoints. For the full year of 2026, we continue to expect to generate $90 to $100 million in free cash flow. We're proud of the progress the team has made this year, and we're excited about what's ahead. Overall, we remain confident in the strength of our position and the opportunity ahead of us. With that operator, we are ready to take the first question.

At this time, I would like to remind everyone, in order to ask a question, please press star one on your telephone keypad. Your first question comes from the line of Maria Ripps with Canaccord. Please go ahead.

Great. Good afternoon and congrats on the strong results. Tigran, welcome back. It's great to hear your voice on the call again. Thanks for taking my questions. First, I just wanted to ask about your expectations for double-digit growth in 2027 and beyond. Can you maybe talk about whether that's revenue or contribution? And then can you maybe help us bridge that between industry growth and share gains from carriers beyond the top two? And does that assume that your top two carriers hold their spend, their 2026 spend levels?

Thanks for the question. It's good to be back. I think when it comes to bridging the double-digit growth, I'll say that first, our top two carrier partners, the leaders in direct-to-consumer customer acquisition, continue to invest in the platform and continue to invest in our marketplace. And so what we're seeing is a continuation of what we saw in Q3, which is and acceleration in the velocity of spend from carriers three to five. I'd say that we expect that double digit growth to carry across all of the metrics, particularly because a lot of the growth is coming from our open marketplace where we have higher contribution margin. And so just kind of stepping through the industry dynamics as a starting point, you know, premium KU and PNC over a long period of time has been roughly 6%. Digital advertising remains under-penetrated in PNC. Our latest stats show about 40% online digital ad penetration relative to other industries, which are at 80%. We're starting to see that catch up. And of course, there's the secular shift to direct the consumer. And that, along with that broadening that we've seen in Q3 and we're seeing into Q4, It's not hard to bridge from that to a double-digit CAGR and expectation for us going forward.

Got it. That's very helpful. And then just in terms of AI agents and what's going on in the industry, so it feels like AI agents like Muse can now fill out forms and complete purchases on behalf of users. Are you seeing sort of any sort of agent-driven shopping sort of already happening in the marketplace? And then if your shopper becomes an agent rather than a person, how does your sort of pay-per-click model change as a result?

Yeah. Maria, I can answer that question. No, we haven't seen any impact of personal AI agents shopping on behalf of consumers. Certainly, we've I think, you know, I think that this is, I think something that's going to foreseeably shape the early part of the consumer shopping experience. But I think ultimately when it comes to quoting and binding, that the carriers are going to retain control of those aspects of the consumer experience. First of all, and many more. companies like Amazon and Delta, airlines, Charles Schwab, JP Morgan, all block attempts by personal AI agents like Muse to actually crawl their sites, and I think for a good reason. A lot of these companies are big incumbents who have a lot more to lose than to gain by allowing for personal AI agents to access their systems without their permission. In addition to that, these are highly regulated industries, so they want to control exactly what the user sees and what's disclosed to the user before a purchase is made. And certainly that applies to insurance carriers. And so historically, there have been other attempts to try to use an agent or a crawler to go and shop on behalf of a consumer and aggregate a bunch of rates. you know, those types of business models have been attempted for the past, you know, 10 to 15 years. I will say that they were very unsuccessful in this regard. And certainly AI technology makes this a little easier, but it doesn't really change the reasons why it didn't work the first time, which is really largely dependent, largely because the carriers have a lot vested in controlling the consumer experience. And so what we expect to have happen is, you know, like protocols, like the personal agent protocol, right? to really allow brands and companies to be able to control exactly how personal AI agents can interact with their websites and systems. And once they do that, we think that the dynamics will remain largely similar where the large branded carriers, again, will really want to have the porting and the binding happen on their sites and not through a third-party personal AI agent or through an LLM.

Got it. That's very helpful. Thank you both.

Your next question comes from the line of Andrew Kliegerman with TD Cohen. Please go ahead.

Hey, good afternoon. So I was interested in the part about the $21 million in agent revenue. And perhaps you could share with us what you see as your share of that market right now and how big that market can be for you. Yeah, just what are the KPIs around that and how do you see that five years down the road?

Sure. I'll start with that answer, which is, I mean, the agent business, keep in mind, close to 50% of all policies are still written through agents. And so when you break down the market opportunity, although we expect versus agent-based sales. Agent-based sales are still going to remain a huge part of the overall distribution channel for this industry. And these agents, I think, still need to be connected to the direct online, the online shopping ecosystem. And so what we see is the long-term opportunity here being comparable to what the market share is for agents in general. And so it's an enormous market opportunity. In terms of where our market share is compared to others, we And so what we expect is that we can gain market share, right? Because one of the things that we've been able to do is bring a lot of programmatic efficiencies to how agents buy leads. We're seeing that in just better ROI that they're getting from the lead and call purchases that they're making through our ecosystem and using our platform. We're seeing that lead to these partnerships like the Farmers Lead Marketplace where we're powering lead purchasing, programmatic lead purchasing for all farmers' agents. And so the ability to really support that on behalf of carriers like farmers is really leading to us having a lot of momentum behind our agent business. and so we expect this business to be a very large one for us going forward and one where we have a lot of market share gains that we can expect in the upcoming years. That's awesome.

And just as we think about shopping and the pricing cycle, Steven, where are we in terms of the level of shopping right now? How do you see that playing out over the next year or two? Have we kind of peaked out in terms of this activity and what Media Alpha will see, or do we still have a few more years of it?

Yeah, I mean, I think in terms of... I think you're asking about... just maybe where we are in the underwriting cycle and how that may impact shopping. And then they're slightly different. And so let me just try to answer. One is, so I think shopping remains at elevated level. Now shopping spikes when carriers raise rates and they raise rates during these hard market cycles when we emerged from back in 2024, 2025. And so I think what you're seeing is that the rates of shopping have come down Since that period when people's prices were getting increased by 30, 40 percent and that led to increased shopping. But I think because insurance has seen overall inflation of 40, 50 percent over the last few years, I do think that you're going to see heightened levels of shopping persist over the next several years. And so now. We've always said that ambient shopping behavior does have an impact on the volume in our marketplace. But what has a far greater impact is carrier demand and carrier growth appetites. And really where we are in the insurance underwriting cycle is still in the very early stages of what is a growth-oriented soft market cycle. The second quarter of this year was the most profitable period by some measures within the P&C industry in 25 years. and what that's doing is it's really fueling a market share growth competition between all the major carriers. You see a lot of the carriers talking about how competitive the market is. And during these competitive market cycles, what happens is that carriers tend to lower rates to have their policies be more competitive and they spend a lot more in advertising. This has the effect of actually lowering their overall profitability from peak levels. But obviously, all of this competition and increasing ad spend has a strongly beneficial effect for our marketplace. And you're really seeing that play out with the broadening of demand in our marketplace. And I think that you can continue to expect these tailwinds to persist for the foreseeable future just because the industry remains at a very, very strong profitability position.

Super helpful. Thank you.

Your next question comes from the line of Brian Smilick with JP Morgan. Please go ahead.

Great. Thanks for taking the questions. Look, Steve, great to see the execution. I believe the 4-2 guide does imply, you know, solid P&C acceleration. Can you just help me parse out the drivers there and just, like, more specifically buy vertical as well? I thought home and renter is, you know, growing quite nicely in triple digits. Can you just elaborate a bit on what's going on there? Is it really more macro-driven or share of wallet-driven? Thank you.

Yeah, so on the home insurance side, I think it is a lot more macro-driven. I think what you're seeing is recovery of the homeowner market, which is a lot more state-driven than auto tends to be. And so what you're seeing is, in part because we just haven't had a lot of catastrophic events happen like in Florida or in California over the past year and a half to two years, I think what that's leading to is a lot of carriers going back Texas. And so as you see these carriers going back into those states and increasing capacity there, you're obviously seeing them now starting to advertise in those states. And so as those budgets go up, the advertising budgets go up, you're seeing and a lot of volume that they can make available to these carriers. And so I think that a lot of the growth there is based on just increasing capacity for homeowners insurance and the growth appetite that you're starting to see among homeowner insurers and just seeing that demand reflected in the overall volume in our marketplace. I think overall in Q4, you're going to continue to see growth being driven by just the increased growth appetites of our auto insurance carriers. That marketplace is in a very, very good position profitability-wise. That's really resulting in carriers investing a lot into direct distribution and direct advertising. Again, you're seeing that being reflected with how much broader the demand is within our marketplace versus two to three years ago. I think you're just going to continue to see those trends in Q4.

Great.

Thank you, Steve.

Your next question comes from the line of Tommy McJoynt with KBW. Please go ahead.

Hey, good evening. Thanks for taking our questions. Going back to the subject of personal AI agents, is that a risk? Steve, when you talked a little bit about your response to one of the earlier questions, is there a risk that Media Alpha worries about that The largest direct consumer carriers do establish formal personal agent protocols with popular personal eye agents, and that cuts out Media Alpha? Or do you view your marketplace as still having a solution to provide in those types of arrangements to the extent they do become somewhat commonplace?

No, it's a good question. I think that, well, I mean, first of all, I mean, I think that it's, I mean, I guess my position is that it's that what you'd have to expect is that then what the carriers really don't want, they don't want an environment where their rates are displayed outside of their own websites or through someone other than their own agents. And that's not true for independent agent carriers who don't have control of the consumer experience as it is. They sell their products primarily through agents and brokers. But that's certainly the case for direct-to-consumer carriers and the captive agent carriers. and it's really those carriers who represent the vast majority of the overall industry that we expect to really be resistant to efforts by personal AI agents to pull in their rates into an environment so that it can be easily matched against rates from other smaller carriers. That level of high spend certainty isn't something that the big carriers want for a variety of reasons. I think the premise that you think that a carrier would do a deal directly with the personal AI agent to show their rates in those, I mean, that's the premise I would question. You know, certainly I think that you can, I think it's foreseeable that a user will start their shopping experience on a personal AI agent through a personal AI agent or through an LLM, but ultimately they're going to have to go over to the carrier side to complete that process. and the ecosystem that's going to arise around these personal AI agents and LLNs, they're going to be advertising. And so just like Google, you can go on Google, search for insurance, go directly to Geico to buy a policy, right? Or you can go directly to a price comparison site or lead generation site to shop for insurance and then that's where we have to make and the carriers. And I think that number one, our supply base is going to really tap into the advertising ecosystem that Akechi BT is creating and that you're likely to see with something like Amuse. And then in addition to that, even if people do end up sort at LLM or through a personal AI agent. We fully expect our publisher base to remain resilient, tap into other media channels to really generate a lot of strong shopping volume for the foreseeable future that we can then help to direct to the right carriers.

Got it. Thanks for all those comments. And then switching over, it's good to see you on track to hitting your buyback goals for this year. And as you think about heading into next year, talking about double digit increases across the various financial metrics, can you talk about your expectations for free cash flow conversion into next year and specifically how the recent tax receivable transactions will impact that going forward? And then with that strong free cash flow generation, what are your plans in terms of buybacks and other forms of capital deployment next year?

Thanks, Tommy. I'll handle that. With respect to the TRA acquisitions, the effect of that on cash flow is that we'll be retaining around $5 million a year of incremental cash flow that would have gone out to the TRA holders. But now that we've retired that liability, that money stays in the company, and we continue to benefit from the cash tax shield, right? In 2026, cash taxes will be approximately 1%. Going forward in 2027, you can expect that to be in the mid-single digits. And then in the mid-teens thereafter. And so there's a lot of cash savings and return that we're generating from those TRA acquisitions. I'd say roughly mid-teens in terms of an IRR. And the cash flow conversion for us will remain high. We remain a low-capex business. and so as we continue to generate contribution growth, which flows down to adjusted EBITDA at the midpoint of our guidance at 68%, really the major kind of outflows on cash or networking capital and a little bit on debt service, right? So we'll have plenty of opportunity Deploy capital efficiently, and I'll say that the bar remains high for us. We're trading it effectively mid-teens, free cash flow yield, and so that's kind of where we're going to measure ourselves in terms of the returns we can generate. At current prices, I think we've demonstrated over the last five quarters that we are bullish on the stock and believe that it's an attractive investment, and we've deployed capital fairly consistently quarter to quarter. between TRA acquisition and share repurchases. Last quarter, we deployed 21 million. The quarter prior was 20 million on share repurchases. Again, the quarter prior was 20 million. So you can expect us to continue to look at the opportunities ahead of us in terms of generating return and making the most prudent decision. Thank you.

Your next question comes from the line of Eric Sheridan with Goldman Sachs. Please go ahead.

Thanks so much for taking the question. During the prepared remarks, you talked about one partner running an optimization test that saw much higher conversion. I'm curious if we could maybe pull on that thread a little bit. When you think about your platform and the potential scope for evolution of it, how are you thinking about conversion improvements, greater scale of optimization, and how that may result in either a higher return profile from the spend that's already on the platform or the means to possibly attract More net advertising dollars for the platform as you prove out of scaling ROI on the back of some of those initiatives. Thanks.

Yeah. Hey, Eric. It's a good question. I mean, I think, yeah, I mean, I think you summarized kind of how we think about it, which is that as we have the scale advantage, we're the largest marketplace within the industry in some way several times that of some of our competitors. That data scale advantage is really translating itself into the ability to leverage predictive AI to deliver better outcomes, better matching for our advertisers, and then higher yield for our publishers. And so ultimately, because we can leverage the data and apply AI against the data to provide better outcomes for both the participants in that marketplace, as you can imagine, what that results in is just the attraction of more budget, and more advertisers and then more supply because publishers understand that the yield that they can get and the money that they can make by exposing their advertising inventory through our marketplace is better than what they can get anywhere else. And so it's a virtuous cycle. It is a five-wheel effect that you really see taking effect here. and it really has to do with our scale and the data advantage that that's giving us and our AI capabilities and the data science capabilities that we have internally and then doing just an outstanding job of optimizing campaigns on behalf of our advertisers and doing that in a way that's better than any of our competitors can do and better than any carriers can do directly for themselves.

Great, thank you.

Your final question comes from the line of Mike Zarmeski with BMO. Please go ahead. Go ahead.

Hey, thanks.

Maybe I'll start with just a bigger picture question, sticking with the conversation about the evolution of AI and shopping experiences. And obviously, a lot of still directions of things can settle out, but I guess Is there a reasonable scenario, I guess, in which shopping habits push the industry to, either your industry and or the carriers, to consolidate in a much bigger way to the extent shopping habits do meaningfully change towards increased shopping or internet?

Let's see. Yeah, I'm not sure how shopping habits and feel free to elaborate, Mike, because I might be missing the question. But I'm not sure how shopping habits and increased shopping habits by insurance consumers, particularly, you know, and the evolution of shopping habits to an AI platform or an ecosystem could lead to consolidation within the industry. I would say that Certainly, I think, as I mentioned, I think you're going to continue to see elevated shopping patterns among consumers just because the price of auto insurance is so much higher than it was before. And so there's just a built-in incentive by consumers to really try to get the best price. Now, in terms of the AI's impact on the insurance shopping experience, what we talked about is really that having an impact and potentially disruptive impact on the upper funnel of that shopping experience. and many others. I'm not sure whether or not those trends will lead to consolidation within the space. If there's some aspect of that question I was missing, feel free to clarify that.

No, you got it. That's helpful. I guess the premise was just that there's a number of carriers in the universe that are just kind of watching and don't don't really play much in direct-to-consumer and aren't low-cost providers, et cetera. So, you know, just accelerate the longer-term shift towards D2C as the premise.

Well, that absolutely. And so what you've seen is, you know, 15 or 20 years after auto insurance was shoppable online, you still have, you know, roughly half of consumers buying auto insurance through an agent. And that's just because insurance is a more complicated product. Things like homeowners, small business, commercial insurance, slightly more complicated like life insurance. Those are products that are smaller within our ecosystem and within the online advertising ecosystem because they're more complicated products that really require human Thank you so much for joining us. to make a purchasing decision. And so certainly I think we'll have an impact in the auto space. I think it's going to have a pretty big impact in the homeowner and small business commercial space. And what I'm trying to say is that AI does have the potential to actually have a far beneficial impact to unassisted and other direct-to-consumer enrollment channels where a consumer can just go and start the process and finish the process really without having to resort to turning to an agent for assistance, again, with the more complicated insurance products. And so we do see AI as a potential strong tailwind for these non-auto insurance verticals, which, again, right now primarily are closed by offline agents and call centers.

Got it. That's a good perspective. I guess just lastly, in terms of the contribution margin trend line, we can kind of see the guidance. You know, I think historically there was a little bit of forked seasonality from health, but health is just much smaller, right? So just, you know, it looks like we should continue to kind of think about the contribution margin trending down a bit, unless you did make some remarks earlier that might contradict that in the future.

Thanks, Mike. No, I think with respect to contribution margin percentage, you can expect that to be relatively stable. And what we've guided to is a good indication of where that is. Now, that could move about depending on, you know, partnership dynamics, mix. But you're right to point out that, you know, in Q4, there's a little bit of seasonality with P&C Seeing a little bit less supply in a normal kind of seasonal period and help seeing an uptick. Overall, I'd say our open marketplace take rates across those two verticals are steady and seeing some growth and stable. And so, you know, something that could impact the contribution margin percentage would be movements in private marketplace, which would lift contribution margin percentage. But overall, I think what you're seeing in the guide is indicative of what you should be modeling.

Okay, thanks for the clarification. Thanks. Thanks, Mike.

There are no further questions at this time. Ladies and gentlemen, this concludes today's conference call. You may now disconnect.