NAGE Niagen Bioscience, Inc.

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Niagen Bioscience, Inc. Q3 F2026 Earnings Call Transcript

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Connor
Conference Call Operator / Moderator
Ladies and gentlemen, thank you for standing by and welcome to Niagen's Bioscience, Inc.'s third quarter 2026 earnings conference call. My name is Connor and I will be the moderator today. At this time, all participants are in listen-only mode. As a reminder, this conference call is being recorded. And after today's prepared remarks, we will host a question and answer session. If you'd like to ask a question, please press star 1 to raise your hand. To withdraw your question, press star 1 again. Earlier today, Niagen Bioscience issued a press release announcing its financial results for the third quarter of 2026. If you have not reviewed this information, it is available within the investor relations section of Niagen Bioscience's website at www.niagenbioscience.com. I would now like to turn the call over to Kendall Knysch, Senior Director, Publicity and Public Relations.
Kendall Knysch
Senior Director, Publicity and Public Relations
Good afternoon and welcome to Niagen Bioscience, Inc.'s third quarter 2026 conference call. Joining me today are our Chief Executive Officer Rob Fried, Chief Financial Officer Ozan Pamir, and Senior Vice President of Scientific and Regulatory Affairs, Dr. Andrew Shao. Dr. Shao will join for the Q&A. Before we begin, I'd like to remind everyone that today's call may include forward-looking statements. These statements relate to, among other things, our relationships with major customers, general economic conditions, the market and size of the vitamin, mineral, and dietary supplement market and intravenous market, our research and development activities, expansion into new markets, business development opportunities, and our expected financial and operating performance. These statements are based on our current expectations as of today and are subject to risks and uncertainties that could cause actual results to differ materially. For a discussion of these risks, please refer to our most recent Form 10-Q and other filings with the SEC. We undertake no obligation to update these statements except as required by law. In addition, we may reference certain non-GAAP financial measures. Reconciliations to the most directly comparable GAAP measures can be found in today's earnings release and presentation, both available in the investor relations section of our website. With that, it is now my pleasure to turn the call over to our Chief Executive Officer, Rob Fried.
Rob Fried
Chief Executive Officer
Thank you, Kendall, and good afternoon, everyone, and thank you for joining us on today's investor call. We had a productive third quarter and are laying the foundation for growth with progress across all four pillars of Niagen's NAD platform. True Niagen, Niagen Ingredients, Niagen Plus, and NAD Pharmaceuticals. Each business is well positioned for significant growth in 2027. With 2026, as we have said before, focused mainly on investing and preparing for that expansion. While the market is experiencing changing dynamics, our core business remains resilient. Low cost and low quality products claiming to elevate NAD continue to enter the market. True Niogen In the third quarter, we generated approximately $2.6 million in positive operating cash flow and $450,000 of adjusted EBITDA. We ended the quarter with $69.5 million in cash, no debt, and $83.3 million in working capital, a $600,000 increase. Our mission is to improve the way people age through the world's leading NAD boosting technologies. We are the global leader in NAD science, and we are applying our scientific expertise across consumer health, ingredients, clinics, skin care applications, and pharmaceuticals to participate in the larger healthy aging and longevity markets. As NAD continues to gain mainstream attention, we do see increased competition in the marketplace. The ingredients business, specifically one large customer, is experiencing continued competition from NMN and other products marketed as NAD supplements. Niagen-NR is differentiated by the scope and depth of its supporting research. However, pricing remains a hurdle to overcome for our ingredient customers and the end user customer. Earlier this year, we have filed a lawsuit against the FDA regarding its decision on NMN. Our case is under review and we will provide updates on material developments. Additionally, it's worth reminding to everyone listening that all of the commercially available NMN products are, we believe, infringing on existing patents and those companies are willingly ignoring the rule of law. In late 2025, we acquired patents covering NR salt forms beyond NR chloride. and we're preparing one of those salt forms for commercialization. We believe it can be manufactured at significantly lower cost with the potential to materially reduce cost of goods and our price to our ingredient customers, in return strengthening our ingredients business. We are completing ingredient qualification and expect to begin commercialization in early 2027. Separately, just last week, the federal court handed down a favorable ruling that reversed the attorney's fee award against Niagen Bio and our patent litigation against Elysium. The court also rejected Elysium's request to remand the matter for further proceedings. This ruling is an important step forward towards closing this long-standing matter. As you know, True Niogen is the number one NAD-boosting oral supplement in the United States and one of the largest-selling single-gredient supplement SKUs, period. We recently expanded our distribution to Walmart.com to nearly 300 GNC locations and Sam's Club locations across 44 states. As we continue to invest in generating greater brand awareness, we plan to introduce additional healthy aging supplements within our True Niagen brand in 2027. Our goal is to build on the trust in our brand and the science behind it with products that support healthspan. Speaking of new product offerings, we announced in October that Niagen NanoCloud is now a permanent offering available in our product portfolio, available on our website, on Amazon, and offered through select healthcare practitioners. This cements skincare as a category in our product portfolio. Thank you for joining us today. We launched the Don't Get Old, Age Better campaign featuring 11-time world champion surfer Kelly Slater and more than 20 partners across sports, entertainment, and medicine. Our objective is to make our science relevant to people who want to stay active as they age and give them a clear reason to choose Niagen. As with all major investments we make, we will evaluate the spend against customer acquisition and other learnings to optimize and maintain profitable growth. Niagen Plus is gaining traction in clinics. We have discussed previously that expanding our compounding pharmacy network would drive costs to end users down and make Niagen more competitive with NAD for IV and injection use. One of our larger clinic partners, Restore Hyper Wellness, has made Niagen a flagship offering and dedicated their longevity month promotion to Niagen IV and injections as their main offering and more than 200 locations. The pricing that Restore provides to its customers was only made possible to the competitive dynamics we have introduced to the market, and we plan to continue to expand similar partnership structures with our other key clinic partners to grow patient awareness and education that Niagen is the better NAD. On October 22nd, we launched our first ready-to-inject liquid nitrogen at-home injection kit. The simpler format avoids reconstitution and provides a superior product experience to our customers. Two recently published studies reported encouraging benefits during 90 days of at-home use. Our focus is to translate better access and a simpler product into continued consumer and patient adoption. As we continue to innovate our product offering on our telehealth platform, other large telehealth partners have expressed interest in offering our at-home injection kits on their own respective channels. This is only the beginning for Niagen Plus, and we are very optimistic about our positioning for 2027. Our drug development program also advanced during the quarter. IND-enabling studies with Evotech have started. and our preclinical efficacy models are showing early signs of promise. Notably, NB4168 has demonstrated neuroprotective and lifespan-promoting effects in preclinical models. We plan to begin first in human studies in 2027, subject to completion of the necessary development work and regulatory clearance. Prior clinical and preclinical research provides the foundation of our drug development efforts for additional rare diseases. Through our external research program, TruNiagen was studied in Werner syndrome, cocaine syndrome, Friedreich's ataxia, citrin deficiency, in addition to ataxia telangiectasia. Following the first inhuman studies, we're evaluating conducting a basket-style phase two trial involving NB4168 and these additional orphan diseases, which could broaden the addressable patient population quite significantly. We are also very encouraged by efforts to make rare disease development more practical. The FDA's new Rare Disease Framework Initiative aims to tailor evidence expectations to small patient populations and improve regulatory predictability. Separately, the federal bipartisan Faster Clinical Trials Act would establish trial networks in routine healthcare settings. Thank you for joining us today. and reduce the economic burden of recruitment. The opportunity for NB4168 would depend on the available evidence in agreement with the FDA on an appropriate study design. Of course, scientific leadership remains the foundation of every business we operate. Our work is supported by more than 300 research collaborations involving over 200 institutions in 34 countries, more than 225 peer-reviewed publications, including more than 50 published human clinical studies on Niagen, and a patent estate that exceeds 100 patents. The World Health Organization projects the global population age 60 and older will grow from 1.1 billion in 2023 to 1.4 billion by 2030. This not only represents a large market opportunity, but also represents a large opportunity for nitrogen bioscience to positively impact the way people age. We recently announced an agreement with Mass General Brigham for a large-scale prevention trial to evaluate the effect of Niagen supplementation on short and long-term major clinical and healthy aging outcomes in biomarkers. This partnership with MGB and with Dr. Howard Sesso is an important component of our long-term scientific program. Dr. Sesso's work, including his role in the well-known COSMOS trial, even years later, continues to contribute valuable evidence in the field. And we believe this study can further advance NAD science and strengthen Niagen's position in healthy aging. I am quite proud of our leadership in the NAD industry and in our relationships with such esteemed researchers and institutions to further our understanding of how NAD-related interventions can affect health as people age. We are setting the foundation for strong growth in 2027 through continued growth of our product portfolio and offerings in TruNiagen, evolved operations in the ingredients business, innovation and expanded clinic partner networks, and developments towards pharmaceutical opportunities. with a strong balance sheet, no debt, a recognized brand, extensive scientific research. Our objective is to convert scientific leadership rigor into a differentiated NAD platform to bring Niagen, the better NAD, to consumers, clinics, and pharmaceutical partners across the growing healthy aging and longevity markets. We will pursue that opportunity with discipline and a clear focus on customer and shareholder value. And with that, I would now like to hand the call over to Ozan to run through the quarter's financials and then on to Q&A and closing remarks. Ozan?
Ozan Pamir
Chief Financial Officer
Thank you, Rob. It is a pleasure to once again address our investors, partners, and team members today. As Rob discussed, we made progress across the NIGENs and AD platform during the third quarter. Despite the increased competition, our business remains resilient. We generated positive adjusted EBITDA and operating cash flow, increased our cash balance to $69.5 million, and maintained a debt-free balance sheet. Based on the current trajectory across our channels, we expect fourth quarter revenue to improve sequentially from the third quarter. We continue to view 2026 as an investment year and a springboard for growth in 2027 and beyond. We are directing resources towards strengthening our core business, expanding brand awareness and distribution, scaling nitrogen plus and skincare, and advancing the development of NB4168 while maintaining financial discipline. In the third quarter of 2026, net sales were $27.2 million, with true nitrogen contributing $23.3 million, a decrease of 10% or $2.7 million year over year. Within that channel, sales through our direct-to-consumer website grew 13% year-over-year, or approximately 17% after adjusting for the timing of Prime Day-related promotions, which occurred in the third quarter of 2025 and the second quarter of 2026. Our distribution revenue reflected the timing of orders from Watson's and the absence of a sizable order from a large healthcare practitioner distribution partner that was received in the prior year quarter. Watson's remains an important part of our distribution strategy, and based on current order visibility, we expect its contribution to return to prior year levels going forward. Our nitrogen ingredient business generated $3.8 million in revenue, including $3.4 million of food-grade nitrogen and $425,000 in pharmaceutical-grade nitrogen. Ingredient revenue reflected timing and size of orders from several key partners. During the quarter, we added new ingredient partners and expect to add more in the near term. Gross margin was 62.9% in the second quarter compared with 64.5% a year ago. The 160 basis point difference reflects changes in the product and business mix. Selling and marketing expense was $8.7 million compared with $8.8 million in the prior year quarter. While there was a slight decline in absolute dollars, as a percentage of net sales, selling and marketing expense was 32% during the quarter compared with 25.8% the year before. We continue to make investments behind our new product launches in our China cross-border business and in growing brand awareness. Research and development expense was consistent with the prior year quarter at $1.8 million. R&D spending can fluctuate with the timing of studies. Going forward, our investments will continue to support targeted research for true nitrogen and iodine plus, as well as the continued preclinical and IND enabling development of NB4168. General and administrative expense was $8.2 million, an increase of approximately $1.1 million from the prior year quarter, primarily due to higher legal expenses associated with ongoing litigation activity. And finally, net loss was negative $1.2 million, or one cent per diluted share, compared to net income of six cents per diluted share in the third quarter of 2025. Importantly, adjusted EBITDA remained positive at half a million dollars, and we generated approximately $2.6 million in operating cash flow during the quarter. We ended the quarter with $69.5 million in cash, no debt, and $83.3 million in working capital. We also have $14.6 million of authorization remaining under our $20 million shared repurchase program, Our strong liquidity and debt-free balance sheet provide meaningful financial flexibility as we continue to invest across the Nijen platform. NB4168 is a differentiated pharmaceutical asset with the potential for a high therapeutic index. Its composition of matter intellectual property further supports its strategic value as a pharmaceutical asset. Successful rare disease development can also create value beyond product revenue. For qualifying approvals, the FDA's Rare Pediatric Disease Priority Review Voucher Program may provide a transferable voucher. Recent agreements to sell two of these vouchers valued them at $203 million and $210 million each. In addition, following FDA's approval of Acnoirza for AT, Shinogi agreed to acquire Intrabio for $2 billion in upfront consideration. Although each program is distinct, this transaction illustrates the strategic value that can be created by an approved therapy addressing a serious rare disease with significant unmet need These precedents, in addition to the regulatory tailwinds that we are seeing in the rare disease space, reinforce the potential commercial value of NB4168 We intend to advance the program with financial discipline, invest against defined development milestones, and evaluate partnership and other strategic opportunities as the asset progresses. Our established consumer and food-grade Niagen ingredient businesses provide the financial foundation for the expansion of pharmaceutical-grade Niagen through Niagen Plus, the continued development of our skincare portfolio, and the advancement of NB4168. As we close out the year, our spending priorities remain focused on the opportunities we believe can generate the strongest long-term returns. We expect increased selling and marketing expenses to support our broader brand initiative, expanded retail distribution, new products and developing commercial channels. R&D investments are expected to increase to support research across TrueNiogen, Niogen Plus, skincare, and the continued preclinical and IND enabling development of NB4168. G&A spending is also expected to increase as we support the legal, operational, and organizational structure required to advance these initiatives and expand the business. Our business continues to generate cash, our balance sheet remains strong, and we are seeing progress across the commercial and development initiatives that will support the next stage of the Niagen platform. We believe the investments made during 2026 position Niagen Bioscience for continued long-term value creation for our customers, partners, and shareholders. Operator, we are now ready to take questions.
Connor
Conference Call Operator / Moderator
We will now begin the question and answer session. Please limit yourself to one question and one follow up only. If you would like to ask a question, please press star one to raise your hand.
Bill Desalem
Analyst, Titan Capital Management
To withdraw your question, press star one again.
Connor
Conference Call Operator / Moderator
We ask that you pick up your handset when asking a question to allow for optimum sound quality. If you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question is from the line of Jeffrey Cohen with Ladenburg-Thalmann. Your line is open. Please go ahead.
Jeffrey Cohen
Analyst, Ladenburg Thalmann
Hello, Rob and Ozan. So, firstly, I want to ask you about the club channel. Congrats on the sales deal. Could you talk about a number of SKUs that you'll be offering there and then perhaps hypothesize about some of the other club channels available and what your thought process is there as far as Costco and BJ's?
Ozan Pamir
Chief Financial Officer
I can take that question. Yeah, we only have one SKU at Sam's Club. You know, we are seeing very early stages right now, but it is, you know, showing some early signs of strength. We are hopeful that that success, the eventual success will translate to other club channels like Costco as well.
Jeffrey Cohen
Analyst, Ladenburg Thalmann
Okay, perfect. And as a follow-up, Rob, could you talk about this Mass General study a little bit and give us a sense of what types of categories will be studied and give us a sense of total patients, I imagine, in the thousands and give us a sense of duration.
Rob Fried
Chief Executive Officer
Sure. We're very excited about this study, which we're doing with Professor Howard Sesso, at Harvard, who previously did the very famous COSMOS study, which was done several years ago in conjunction with Halion and Mars. They studied Centrum at that point and was to great benefit to the Centrum product. We understand that it is difficult to prove prevention, particularly in age-related diseases, but all age-related conditions. We've already published studies that showed that when you apply these epigenetic clocks that measure biological age versus chronological age, that we see a positive benefit on most of those clocks, the people who take Niagen for a period of time. But how do you prove that it prevents a neurological disorder or some other condition? It takes a long time and many participants. Most of the very, very well-known and well-established ingredients in the dietary supplement business, vitamin D, omega-3, vitamin C, CoQ10, have gone through comparable longitudinal type studies. It is a milestone in major ingredients to reach the next step that they undergo a study such as this. So we're very excited. and please that Howard reached out to us to want to do this long-term study. We've committed to it with Harvard and we are in discussions with numerous other large entities that might want to participate with us. If we do that, we would add perhaps a second ingredient and extend the term and the number of participants. Presently, we're thinking about and five thousand participants. My expectation is that as it continues to evolve, it'll be larger than that. And presently, we're thinking about a three year term, but I also expect that that may extend further beyond that as well. Andrew, do you have anything you want to add?
Dr. Andrew Shao
Senior Vice President, Scientific and Regulatory Affairs
Sure, Rob, thank you. Just on the outcome measures that we're considering, It's a combination of biomarkers, Rob referenced healthy aging biomarkers like biological clocks. We'll also be looking at measures of intrinsic capacity or resilience using composite measures. We'll also be looking at frailty or the risk for entering frailty using various indices as well as actually looking at the incidence or onset of various diseases related to cognitive function, cardiovascular health, diabetes, and so forth. Thank you. Sure.
Connor
Conference Call Operator / Moderator
The next question is from the line of Sean McGowan with Roth Capital Partners. Your line is now open. Please go ahead.
Sean McGowan
Analyst, Roth Capital Partners
Thank you, Ozan. Hi, Bob. A couple of questions about some of the costs. The SMA, the GNA line, is there anything in this quarter that you would say is unusual and won't be repeated, or should we expect the GNA to kind of stay elevated around this level?
Ozan Pamir
Chief Financial Officer
There was some... litigation expenses, you know, related to some of the losses that we're in. But, you know, we expect once those are resolved, it will come back to the normal levels. And it was a relatively heavy quarter because we're in that certain period of that litigation that requires additional investment. We don't, you know, we expect going forward it will come down a little bit from these levels.
Sean McGowan
Analyst, Roth Capital Partners
I guess a flip side of that is, did you defer any marketing costs that might have shown up in the third quarter but are going to be in the fourth quarter, or what should we expect there?
Ozan Pamir
Chief Financial Officer
Yeah, for the brand campaign that we launched, that launched in October, so any kind of creative work that we did during Q2 are going to be recognized in Q4, Q3 and Q4.
Connor
Conference Call Operator / Moderator
All right, thank you. The next question is from the line of Susan Anderson with Canaccord Genuity. Your line is open. Please go ahead. Be sure to unmute yourself on your device locally.
Susan Anderson
Analyst, Canaccord Genuity
Oh, sorry, guys. I was on mute. Thanks for taking my questions. I guess I wanted to follow up on the new lower cost NR salt form. I guess I'm curious, is that going to just be for the ingredients business or is this form also going to be used for the supplements business?
Rob Fried
Chief Executive Officer
Hi, Susan. Thank you for the question. Yeah, I mean, as you know and many know that we have all forms of nicotinamide riboside patented at this point. and many other molecules that are not nicotinamide riboside per se. We had previously licensed these salt forms and now we've acquired the patents outright. NR chloride, which is the salt form that we've used for these years, will continue to be important to us. It's very well researched and regulated, approved through regulatory bodies around the world and works extremely well. This new salt form, which is malate, also works very well. And all of the studies that we've done apply. The salt simply dissolves away once it's exposed to liquid. And we do expect to make it available to some of our ingredient partners. In the long term, we also expect to integrate malate into our true nitrogen portfolio of products. Not so much in the short term, but certainly eventually in certain territories where there's regulatory approvals. It is very effective and it is more cost efficient. So we expect it will reduce our cost of goods in some way in 2027 and in a significant way after that.
Susan Anderson
Analyst, Canaccord Genuity
Okay, great. And then just one follow-up question on the skincare product, I guess. On the ingredients side, it sounds like the partnership with one of the big beauty players is going to come out early in 2027. I guess, do you expect any more agreements next year? And then I think you said that you did or you're going to roll out NanoCloud to Amazon. Curious if it's already been done, if there's any early reads there. And then I'm just curious your thoughts on sales from the skincare business. Do you think It'll end up being bigger on the ingredient side, or do you think your own skincare products will end up being bigger in cells? Thanks.
Rob Fried
Chief Executive Officer
Yeah, the research that we've done thus far on skincare is extremely exciting. The reason why nicotinamide riboside works so well is because when a cell is under physiological stress, it opens up a pathway. specifically looking for nicotinamide riboside. And that pathway is called the NR kinase pathway. And in certain cell types, there is a high concentration of these NR kinase enzymes. Skin cells are one of those. It's also true, by the way, in muscle, heart, brain, kidney, but skin cells in particular. One large cosmetics company actually did their own independent study that was Estee Lauder. A division of Estee Lauder did a study and compared it head-to-head with another ingredient, niacinamide, and showed that it compared in that study extremely favorably. And you know, niacinamide is a very, very popular ingredient in cosmetic space. So we have very high hopes for nicotinamide riboside or niagen in the ingredients business. But we did release our own product, NanoClouds, and we also have conducted several of our own studies, which have been extremely positive, and we're very, very enthusiastic. We have shown that niagen applied directly to the skin in combination with some liquid form does penetrate the skin, does penetrate the skin cell, and does elevate NAD level. Indeed, it even gets straight through to the blood and has systemic benefits beyond just the skin. So we realize we have something very, very exciting here. The early sales of NanoCloud have been very, very strong. We're excited about that. And more importantly, we've surveyed the people who have purchased it and taken it, and they are already telling us that they see dramatic benefits. We haven't yet launched it on Amazon. We sent the large shipment to Amazon, but it takes them about two weeks for them to get it through their distribution system. So I think it will be available on Amazon probably within the next few days. In the long run, I'm hopeful that our own brands will be bigger than the ingredient business, somewhat like the dietary supplement segment of our business. But we are getting... quite a bit of interest from numerous companies already. So it's hard to say at this point.
Connor
Conference Call Operator / Moderator
The next question is from the line of Ram Selvarju of H.C. Wainwright. Your line is open. Please go ahead.
Ram Selvaraju
Analyst, H.C. Wainwright
Thanks so much for taking my questions. With respect to the Niagen at-home injection kit, can you just give us a general description of the characteristics of the injection device and how this compares to potential competing products in that segment, particularly with regard to overall level of convenience, and maybe frame this with respect to How you envision the product ultimately being positioned just from an overall aesthetic and patient convenience standpoint? And then the second is with respect to 4168. Are you thinking about at this juncture pursuing appropriate kind of independent financing arrangements in order to support clinical development? and do you think that there's a possibility that we might see meaningful progress on this front over the course of 2027, for example, with respect to the completion of IND-enabling studies? Thank you.
Rob Fried
Chief Executive Officer
Let me start with the second one first. Yes, we do expect to complete IND-enabling studies in 2027, hopefully even the first half of 2027. We've done some very early preclinical work, as you know, 4168 is distinct from nicotinamide riboside chloride. We think clearly biosuperior, much greater bioavailability, and the early signals are excellent, which have been consistent with previous studies that we have done. So we are very enthusiastic about it, and we do expect to make dramatic progress in 2027. It is very possible that there will be some sort of a joint venture or a separate financing arrangement on the NAD pharmaceuticals in 2027. We just want to maximize shareholder value there. We know we have a tiger by the tail. The two published phase two clinical studies on Niagen for ataxia till injectasia showed, quote, remarkable results. and we know that 4168 is biosuperior. So we think from a science standpoint it is relatively de-risked and because it's a separate molecule and a different molecule we think that the economic upside is extremely appealing and over the last few months seems to have gotten even more appealing the rare disease market as You've seen the value of these vouchers has gone up. There was one that sold for $210 million recently. And the price for these drugs has seemed to have elevated in the last couple of years. And you're also seeing Congress put forth initiatives to expedite the process of getting rare diseases approved, which should reduce cost and reduce time. So we know we have a great opportunity there, and we will make great progress in 2027. Whether or not we actually make a financial deal, if it's a great one, we'll do it. Ozan, do you want to add anything to that?
Ozan Pamir
Chief Financial Officer
And just to add to that, you know, you will be, as Rob said, you'll finish the IND studies in 2027, in early 2027, and do a first in human study. But this is all, you know, are all studies that we can very easily afford. And we think that we can create more value for our shareholders in this early stage. And we'll evaluate transactions as they come along.
Rob Fried
Chief Executive Officer
With regard to the first question, which was about Niagen Plus, the product that we've been offering on our own telehealth website, niagenplus.com, Powder-based vial that needs to be constituted by the end user and then refrigerated. We recently announced a liquid-based vial, which significantly facilitates the process. It's a syringe, comparable to what you're seeing with, you know, in the peptide community at this point in time. It's not yet developed as a pen, which you see frequently in the GLP-1 base. We are working on a pen, but that may take maybe a year, maybe slightly less than a year. But at this point, the experience is fairly simple at this point in time. And we've now, as you know, put out two good clinical studies on the efficacy and safety of Niagen as an injection.
Connor
Conference Call Operator / Moderator
Thank you. The next question is from the line of Bill Desalem of Titan Capital Management. Your line is now open. Please go ahead.
Bill Desalem
Analyst, Titan Capital Management
Thank you. First of all, would you please discuss the new ingredients partners that you added in the third quarter and then expand upon your comment in the press release about additional partners anticipated in Q4? and then separately, like some more detail on an update on the China cross border, please.
Ozan Pamir
Chief Financial Officer
I'm happy to take those, Bill. Thanks for the question. So the customers that we added during the quarter are, you know, it's a range. There's, you know, CMO customers we added and there are other it's mostly international customers we've added to our portfolio. They are starting out small, but we do have You know, decent expectations for them. Can you repeat the second question? Second part of the question? Cross-border sales with China? Yeah, they continue to show strength. It is an area of focus and growth for our company. We haven't broken out those sales in the past, but they are going according to our expectations.
Bill Desalem
Analyst, Titan Capital Management
Would you talk a little bit more about the momentum that you are gaining there?
Ozan Pamir
Chief Financial Officer
The way maybe I can describe it is that it is expected to be more than two to three times compared to last year.
Bill Desalem
Analyst, Titan Capital Management
And ultimately, long term, are you continuing to believe and feel that this has Thank you very much.
Rob Fried
Chief Executive Officer
Right now, we know that the market is very knowledgeable in China and there's great interest solely based on our success Hong Kong. But really where that home run gets hit is when we finally get blue hat approval. And in order to get blue hat approval in China, so you can sell in country, a couple of things have to happen procedurally, scientifically. We have to slightly change our manufacturing process. and we probably have to do a separate toxicity study. So it could be a year away for that, but when that happens, we think that the market for true nitrogen in mainland China is extremely big. It's probably bigger than the U.S. market for true nitrogen. There's demand and there's interest. And in the meantime, we just are continuing to grow this cross-border business There are partners. We have a deal with H&H, which sells to their Swiss brand also across border into China and does quite well. And there are others that have expressed interest in doing ingredient deals with us so that they could sell cross border into China. But all four of those countries represent significant upside opportunities.
Connor
Conference Call Operator / Moderator
There are no further questions at this time. I will now turn the call back to Wesley Yu for closing remarks.
Wesley Yu
Investor Relations
Thank you, Connor. There will be a replay of this call beginning at 7.30 p.m. Eastern Time today. The replay number is 1-833-461-5787 and the replay ID is 198-389-474. Thank you for joining us today. We look forward to updating you again next quarter.
Connor
Conference Call Operator / Moderator
This concludes today's call. Thank you for attending. You may now disconnect.