PRKS United Parks & Resorts Inc.
$34.19
United Parks & Resorts Inc. Q3 F2026 Earnings Call Transcript
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Conference Call Operator
Hello and welcome to United Parks & Resorts' third quarter earnings conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session, and if you'd like to ask a question during this time, please press star 1 on your telephone keypad. I would now like to turn the conference over to Matthew Stroud, Head of Investor Relations. You may begin.
Matthew Stroud
Head of Investor Relations
Thank you, Sarah, and good morning, everyone. Welcome to United Parks & Resorts' third quarter earnings conference call. Today's call is being webcast and recorded. A press release was issued this morning and is available on our investor relations website at www.unitedparksinvestors.com. Replay information for this call can be found in the press release and will be available on our website following the call. Joining me this morning are Marc Swanson, Chief Executive Officer, and Jim Forrester, Interim Chief Financial Officer and Treasurer. This morning, we will review our third quarter financial results, and then we will open the call to your questions. Before we begin, I would like to remind everyone that our comments today will contain forward-looking statements within the meaning of the federal securities laws. These statements are subject to a number of risks and uncertainties that could cause actual results to be materially different from those forward-looking statements, including those identified in the risk factors section of our annual report on Form 10-K, and quarterly reports filed on Form 10-Q filed with the Securities and Exchange Commission. These factors may be updated from time to time and will be included in our filings with the SEC that are available on our website. We undertake no obligation to update any forward-looking statements. In addition, on the call we may reference non-GAAP financial measures and other financial metrics such as adjusted EBITDA and free cash flow. More information regarding our forward-looking statements and reconciliations of non-GAAP measures to the most comparable GAAP measure is included in our earnings release available on our website and can also be found in our filings with the SEC. Now, I would like to turn the call over to our Chief Executive Officer, Marc Swanson. Marc?
Marc Swanson
Chief Executive Officer
Thank you, Matthew. Good morning, everyone, and thank you for joining us.
Marc Swanson
Chief Executive Officer
We are pleased with the underlying performance of our business despite significantly unfavorable weather, calendar impacts, and international headwinds during the quarter. Excluding the impact of these unusual headwinds, which amounted to approximately 325,000 visits, our attendance would have been up. Our attendance during the quarter was also impacted by a planned reduction in promotional admissions products, which amounted to more than 100,000 visits. We delivered another quarter of growth in total revenue per capita, driven by continued strong in-park execution and improved admissions product pricing and management.
Marc Swanson
Chief Executive Officer
We are continuing to make progress across many of our key initiatives and continue to have significant opportunity to improve execution.
Marc Swanson
Chief Executive Officer
Underscoring the progress we are making, our total pass sales during the third quarter were up almost 8% and our total paid pass base was positive as of October 31st. What's even more encouraging, our 2027 specific past products base is up over 15% as of October 31st. Despite continued brutal weather in October, our projected total revenue was up for the month and our separately ticketed Holoscream events saw meaningful year-over-year growth on non-impacted weather days. Looking ahead to 2027 and beyond, we see a clear path to deliver significantly higher attendance, revenue, adjusted EBITDA, and free cash flow. In addition to the encouraging trends in our admissions and in-part per caps, our past sales and past base, 2027 forward bookings revenue for Discovery Cove and for our group business are each currently running up double-digit percentages versus prior year at the same time. I am also pleased with the forward trends we are seeing in our international business, which is now, and will be going forward, lapping a tough stretch. Our international sales revenue has been up mid-single digits recently, and we expect international visitation to be a tailwind for the rest of the year and into 2027. As we enter this upcoming holiday season, we are about to launch another year of our popular holiday event lineup. which again will feature the popular rides, attractions, and immersive exhibits that guests have come to love alongside new and improved elements across our parks. I want to thank our ambassadors for their dedication and hard work during our busy summer and Halloween seasons and their ongoing commitment to deliver another memorable holiday experience for our guests. While this year's weather and international attendance related headwinds have been challenging, we are encouraged by are recent results and trends and the significant opportunities we have ahead. We remain focused, well positioned, and highly confident in our ability to significantly grow the business and deliver meaningful increases in value for shareholders.
Marc Swanson
Chief Executive Officer
Let me briefly comment on the most recent market price of our publicly traded stock.
Marc Swanson
Chief Executive Officer
While I recognize we have recently delivered financial performance meaningfully below the potential of this business, Management and the Board strongly believe the current value of our company is materially below the fair and reasonable value of the business. Our long-term track record, our irreplaceable assets, our globally recognized brands, our favorable market position, our owned underlying real estate, our proven and resilient business model, the long-term cash flow generation potential, and the long-term growth prospects of the business warrant a significantly higher valuation. Management and the Board are committed to taking action and utilizing available options to close the sizable valuation gap. We expect to continue to buy back stock as long as a disconnect exists between our view of fair or reasonable value and the market price of our common equity. When we have sufficient available liquidity, when our governance documents allow and when our board determines it's the best use of capital. To date, this year we have purchased approximately $218 million of stocks or approximately 12% of our total outstanding shares.
Marc Swanson
Chief Executive Officer
While we didn't purchase any shares in Q3 due to the cash flow dynamics of the business this year,
Marc Swanson
Chief Executive Officer
We expect to return to buying our shares when we rebuild our cash balances going forward, subject to the conditions previously outlined.
Marc Swanson
Chief Executive Officer
Now, let me give a brief update on some of our strategic initiatives.
Marc Swanson
Chief Executive Officer
On real estate, as we previously reported, we've received interest from multiple highly credible parties that assign significant value to our real estate versus the implied value in the public equity market. Recent volatility in interest rates has extended the timeline of our discussions. As you well know, there can be no assurances we will ultimately achieve terms that meet our requirements. In any event, learning the value that these parties assign to our real estate has confirmed our belief that the value of our real estate is not reflected in our public market valuation.
Marc Swanson
Chief Executive Officer
We will continue to work on these opportunities and will continue to report to you on our progress.
Marc Swanson
Chief Executive Officer
On sponsorships, we continue to be on track to have approximately $12 to $15 million in sponsorship revenue in 2026. We expect this business to be at least a $30 million line of business in the coming years. We are really excited for this opportunity. On international, we are happy to report that during Q3, we signed a non-binding memorandum of understanding with a new partner for a potential new park in the Middle East, and we continue to advance discussions with several other partners around the world.
Marc Swanson
Chief Executive Officer
We look forward to sharing more on this potential new project and on other discussions as they progress.
Marc Swanson
Chief Executive Officer
On IP partnerships, we continue to be in multiple active discussions to bring additional compelling and well-recognized IP into our parks in innovative and exciting ways. We're also in discussions with potential partners about adding complementary entertainment offerings on land we own adjacent to our parks. We expect to have more to share related to these opportunities in 2027 and beyond. On marketing, as we've previously communicated, we have had less than stellar execution, and it's been an area that has been quite frustrating. We are making slow progress. We are continuing to evolve our strategy, our partners and our teams. We need to continue to make investments to reach new and incremental audiences and to provide more compelling visuals and messaging and generate more awareness. We also need to leverage our CRM much better and have made some progress to modernize our activities and increase effectiveness in this area. There's a lot more work to do and we are confident the changes we are making will help strengthen how we communicate and position us to engage a broader audience more effectively. On costs, we continue to be on pace to achieve our $50 million gross cost savings target, most of which will have been realized in 2026 and some of which will be realized in 2027. And we are actively working on our 2027 objectives with an initial targeted savings of an additional 40 to 50 million dollars of gross cost savings. We have spent considerable time with an in-house team along with third parties on identifying and mapping plans for AI capabilities in the organization where relevant and have also invested in and are excited about the results we have seen exploring the application of robotics and automation in certain parts of our operations. Regarding capital allocation, as we've discussed in the past, our strong balance sheet provides us with the flexibility to allocate capital to maximize the long-term value of our enterprise. As you all know, our board is focused on maximizing long-term value for shareholders and will act dynamically with that objective as opportunities are presented. We are encouraged by this clear strategic runway ahead supported by substantial capital investments and a comprehensive suite of initiatives currently underway across our organization. These deliberate actions are designed to enhance the guest experience, accelerate revenue growth and optimize our cost structure to drive long-term profitability. By building a more robust and resilient enterprise, we are confident in our ability to deliver higher attendance, revenue, adjusted EBITDA and free cash flow and higher shareholder value.
Marc Swanson
Chief Executive Officer
With that, Jim will discuss our financial results in more detail.
Jim Forrester
Interim Chief Financial Officer and Treasurer
Thank you, Marc. During the third quarter, we generated total revenue of $506.5 million, a decrease of $5.4 million, or 1.1%, when compared to the third quarter of 2025. The decrease in total revenue compared to the third quarter of 2025 was primarily a result of a decrease in attendance, partially offset by an increase in total revenue per capita. Attendance for the third quarter of 2026 decreased by approximately 320,000 guests, are 4.7% when compared to the prior year quarter. The decrease in attendance was primarily attributable to unfavorable weather, a calendar impact, and a decline in international visitation compared to the same quarter in the prior year. In the third quarter of 2026, total revenue per capita increased 3.8%. Admission per capita increased 3.4%, and in part per capita spending increased 4.4%. Admission per capita increased primarily due to increased realized pricing on certain admissions products and the net impact of the admissions product mix when compared to the same prior year quarter. In-park per capita spending increased primarily due to higher penetration and the impact of pricing initiatives compared to the same prior year quarter. Operating expenses decreased $4.1 billion of 1.9% when compared to the third quarter of 2025. Selling, general, and administrative expenses increased $7.9 million, or 13.1% compared to the third quarter of 2025. We reported net income of $80 million for the third quarter compared to net income of $89.3 million in the third quarter of 2025. We generated adjusted EBITDA of $205.1 million, a decrease of $11.2 million when compared to the third quarter of 2025. Looking at our results for the first nine months of 2026 compared to 2025, total revenue was $1.27 billion, a decrease of $20.9 million, or 1.6%. Total attendance was 15.7 million guests, a decrease of approximately 670,000 guests, or 4.1%. That income for the period was $109.2 million, a decrease of $44.1 million, and adjusted EBITDA was $458.6 million, a decrease of $31.4 million. Now turning to our balance sheet, our September 30, 2026 net total leverage ratio is 3.55 times, and we had approximately $675 million of total available liquidity including approximately $26 million of cash in the balance sheet. The strong balance sheet gives us flexibility to continue to invest in and grow our business and to opportunistically allocate capital with a goal to maximize long-term value for shareholders. Our deferred revenue balance as of the end of September was $152.5 million. Deferred revenue increased approximately 4.9% when compared to September of 2025. As a reminder, our deferred revenue balance contains a number of products that include ticketing, vacation packages, annual and seasonal passes, and ancillary products. We also continue to see many pass holders who have been with us for at least a year who transition to month-to-month payments at the completion of their initial pass commitment. This month-to-month revenue does not show up as deferred revenue. Through October 2026, our paid pass space increased 0.3% compared to October 2025. During the quarter, we launched our new pass products for 2027, which include our best benefits ever. We have a new dedicated team, a new strategy, an approach to pass that we continue to expect will lead to meaningful increases in pass space for 2027 and beyond. We spent $69.7 million on CapEx in the third quarter of 2026, of which approximately $47.4 million was on core CapEx, and approximately $22.4 million was on expansion and our ROI projects. For 2026, we currently expect to spend less than $250 million of CapEx. Now, let me turn the call back over to Marc, who will share some final thoughts.
Marc Swanson
Chief Executive Officer
Marc? Thank you, Jim. Before we open the call to your questions, I have some closing comments. In the third quarter of 2026, we came to the aid of 237 animals in need. Over our history, we have helped over 43,000 animals, including bottlenose dolphins, manatees, sea lions, seals, sea turtles, sharks, birds, and more. I'm really proud of the team's hard work and their continued dedication to these important rescue efforts. Looking ahead, our strategic priorities center on growing revenue, adjusted EBITDA, and free cash flow, and significantly growing shareholder value. Our roadmap is driven by several high-impact initiatives. We have an exciting pipeline of new rides, attractions, and new or refreshed seasonal events. We are executing in-park upgrades to improve guest experience and optimize in-park per capita spending. We are deploying an updated and modernized marketing framework to accelerate brand awareness and drive visitation. We are investing in resources and technology to help us manage and grow MPARC and admissions per capita spending. We are rededicating resources to better manage and capture domestic, international, and group sales. We are investing in capabilities and dedicating teams to capture sponsorship opportunities and international licensing opportunities. We are highly focused on identifying Efficiencies in reducing waste and unnecessary costs through technology, capital investment, and process improvements. We are dedicated to allocating our excess capital with care and in a way that maximizes value for shareholders. We operate in a growing industry characterized by favorable competitive dynamics supported by our irreplaceable brand portfolio, a highly cash-generative business model, and well-capitalized assets. and we have high conviction in our long-term trajectory and our ability to increase shareholder value.
Marc Swanson
Chief Executive Officer
Now we can take your questions.
Sarah
Conference Call Operator
Thank you. If you would like to ask a question, please press star one on your telephone keypad. If you would like to withdraw your question, simply press star one again. We ask that you please limit yourself to one question and one follow-up and then rejoin the queue if necessary. Thank you. Your first question comes from Steven Wozniak with Stifel. Your line is open.
Marc Swanson
Chief Executive Officer
Yeah.
Steven Wieczynski
Analyst, Stifel
Hey, guys. Good morning. So, Marc, I want to understand the October trends a little bit more. You know, I guess you called out a significant weather headwind in October, but, you know, the month, it sounds like it's still going to be positive from a revenue perspective. So maybe can you help us think about what that revenue trend, you know, would have looked like if weather was, you know, was normal? Or maybe a better way to ask that is, you know, in the days where weather was normal, What did revenue trends look like on those days? And I guess given how October trended, do you think it's possible at this point to still kind of grow EBITDA in the fourth quarter, over the fourth quarter of 25?
Marc Swanson
Chief Executive Officer
Yeah, hey, Steve, I can take that question.
Marc Swanson
Chief Executive Officer
So, yeah, October was really impacted by a lot of weather, as I mentioned in my prepared remarks. We're dealing with This Super El Nino that has been talked about quite a bit. So we saw a very meaningful impact, especially in our California park and then really across a number of markets, including Virginia, as well as here in Florida, where we've had rain. So we just had a lot of rain on a number of weekends. And when you have a rain on a weekend in a park like Williamsburg, Virginia, where they're really not open as much during the week, you know, the The weekend is where they make most of their attendance. So when we have a rain out on a big weekend day, that significantly impacts it. And we had poor weather over Columbus Day as well. And then again, these dynamics that we're seeing in California where at one point it was 100 degrees in San Diego, which is very unusual to where they had this tropical storm and tropical storm slash Hurricane Rachel over Columbus Day weekend. And then they even had some rain on Halloween Day itself. in San Diego, which is very, very unusual. So there's a lot of weather noise in the business in October. Despite that, we did grow revenue or we're projected to grow revenue during the month. We did pick up an extra Saturday in the month, obviously, but it was Halloween day and typically Halloween on a Saturday is not something we would prefer. A lot of people spend Halloween closer to their neighborhood or with friends or something, and not necessarily at a theme park. But nonetheless, we expect to grow revenue in the month of October. As far as, you know, the outlook for the rest of the year, you know, I like the setup for some of the things we talked about for, you know, the rest of this year and into 2027 with a positive path space now, better trends on our per caps as we discussed, and some of the other, you know, Forward indicators that really go more into 27, obviously. But we'll have to see. I mean, if the Super El Nino hangs around, it's going to be tougher, obviously, to grow, even in the back half or in the next two months, two or three. We don't have an October number yet. So to grow, you know, we'll have to get some break from this Super El Nino, I think. Otherwise, you know, outside of that, When weather is normal, I think we feel pretty good about the business. We like the opportunities we're seeing when weather is good. We saw that a little bit in October, I mentioned, with our Hollis Green event, which is a separately ticketed event at night in a few of our parks. When weather was good, we saw nice results with that. So hopefully that's helpful.
Steven Wieczynski
Analyst, Stifel
Yeah, that's great. Thanks, Marc. You know, look, you know, I know it's early and, you know, you guys don't give guidance anyway. But as we start to think about next year, you know, I would assume based on some pretty easy comparisons, you know, coupled with stabilization, it sounds like on the international side of things, you know, it should be a year finally of kind of getting back to the growth side of things from an EBITDA perspective. I mean, even if weather doesn't cooperate given the, you know, the somewhat easy comparison. So I want to make sure I'm kind of thinking about that the right way and then Mark, if you want to provide any kind of high-level thoughts around how you guys are thinking about 27, I think that would be super helpful. Thank you.
Marc Swanson
Chief Executive Officer
Sure.
Marc Swanson
Chief Executive Officer
I absolutely agree with you that I think next year is the year to get back to growth, obviously. So I would agree with what you said there. And there's a few things that give me confidence in that, obviously. One, the past space turned positive, as you heard Jim and I talk about. And we know that's a really you know, pretty critical piece of our business. Roughly 40% of our attendance comes on some sort of past product. So to have that come over into the positive territory now, and then those products that are specific to 2027, like our fund cards, you know, to see the growth that we've seen here early on in that sales process is encouraging. So I like the past-based setup going into next year. Like you mentioned, the recent trends in per caps, getting admissions per capita in the positive territory was good. And so if we can continue to grow both admissions and in-park per capita, we like that setup. The bookings revenue for Discovery Cove and our group business is up as well and looks encouraging. And this will all be supported by a lineup of new rides, attractions, events. Our goal obviously is to have new things in our parks every year. I think, again, we will have a good lineup going forward of some mix of all those things that I just mentioned. You know, we're also making, you know, I mentioned slow progress, but progress in marketing. I certainly think we can do a better job of that next year. And I mentioned in my prepared remarks, the real recent trends here in international are showing growth as well. So I think we've hopefully hit the bottom there. And now going forward, we will see growth and that'll be a tailwind for us as well. So we like that setup with all those things. And then if we get any sort of break with the weather, which I'm optimistic we will, I think that can drive the growth that we've been talking about.
Sarah
Conference Call Operator
Your next question comes from James Hardiman with Citi. Your line is open.
James Hardiman
Analyst, Citi
Hey, good morning. Thanks for taking my question. So I wanted to stay on topic here based on your previous answer and really focus on the international piece. Obviously, we really haven't recovered to where we were in 2019. It sounds like maybe, though, at some point, maybe starting in 2025, things tuck an even incremental leg down. Maybe give us some of the whys surrounding why you think international has been so difficult for you in the last couple of years, and then what's changed to allow you to see, you know, better numbers more recently, but more importantly, gives you the confidence that we are at an inflection point and that, you know, ultimately that's going to be a tailwind in 2027. Thanks.
Marc Swanson
Chief Executive Officer
Yeah, James, I can take that question.
Marc Swanson
Chief Executive Officer
And yeah, just as a reminder, because you kind of alluded to this, I mean, we are still down more than 50% versus 2019. So while that's a lot, you know, normally it's about 10% of our attendance internationally in 2019. That's what it was. You know, we're getting obviously much less than that. But it's, you know, in the range of a million-person opportunity. if we can get back to 2019 levels with international. So it's a big opportunity and we're aware of that. It's obviously more confined to the Florida market for the most part. I think some of the things, the macro headwinds related to international visitation have been discussed by us and others. So I don't know that I have a whole lot of control over that. I think one of the things we have tried to do More recently here is we have, I think, a better team managing this business. We're seeing some, I think, encouraging things with some of the international resellers. We have people that go over and visit some of these markets and try to encourage people to come to our park. So we're managing that, I think, better than we have in the past. So I think we're going to do our part. We can always do better. But certainly, some function of this will be depending on just the macro conditions improving primarily in Florida, which hopefully they will. Like I said, I think we've come close or have hit the bottom just based on what we're seeing. And we have a fairly easy comp going forward.
Marc Swanson
Chief Executive Officer
So we should see this as a tailwind, obviously.
James Hardiman
Analyst, Citi
Got it. And then on the cost, Margin side, you've outlined $40 to $50 million of gross cost savings for 2027. I think pretty much every year you've successfully identified and I think executed on an impressive cost savings program, at least on the gross front. The challenge is sometimes or most times it seems like that hasn't necessarily translated into net savings or I guess more specifically margin expansion. maybe walk us through sort of how we should be thinking about gross to net in 2027. You know, puts and takes and obviously labor is a big one, but, you know, it seems like you're pretty optimistic that we are going to buck the last, I don't know, three or four year trend of margin compression. What gives you that confidence?
Marc Swanson
Chief Executive Officer
Yeah, I can take that question, James.
Marc Swanson
Chief Executive Officer
So first, I think one of the, you know, biggest impacts on margin has just been our revenue decline, right? So the beauty of this business is any sort of attendance or per capita growth generally has a very high flow through. So if we can get just some nominal growth even, and hopefully we're going to do better than that in revenue and attendance and stuff like that, it should largely flow through and help that margin. But on the cost side, specifically, I think there's There's, you know, a couple of things. One is we've talked about kind of managing that adjusted EBITDA cost growth. And by that, I mean the costs that sit between revenue and adjusted EBITDA. We've managed that to like a low single digit growth level. And we did that again here in Q3. So we are finding the savings, like you mentioned, and they're offsetting other pressures. And I think everybody is, you know, lots of companies talk about pressures and all sorts of things, whether it's utilities or insurance, whatever it may be. and we've done a reasonably decent job of offsetting a fair amount of that. Perhaps what's changing a little bit going forward is I think there's some new tools I mentioned around AI and automation and things like that that are promising still and obviously kind of mapping those out and seeing how we will deploy those but those I think have the opportunity to be a little more transformative than maybe some of the things we've done in the past around in those areas. And then we have work that is a little bit longer lead time, but we've been working on now for a good part of 26 around insurance and claims and utilities and some of that taxes. Some of those things just have a longer lead time. So hopefully we'll start to see some of the benefit of those in 27. So we like to set up to find the gross cost savings. We have to do a better job, as you said, of kind of delivering that to the bottom line.
Sarah
Conference Call Operator
Your next question comes from Patrick Scholes of Truist Securities. Your line is open.
Patrick Scholes
Analyst, Truist Securities
Hi. Good morning, everyone. Question regarding where you wrote in the press release about 2027 specific past product basis up 15% as October 31st. Could you be a little bit more clear or provide Thank you.
Marc Swanson
Chief Executive Officer
Sure. Sure, Patrick.
Marc Swanson
Chief Executive Officer
I can help you with that. So we have certain products, especially in some of our more seasonal parks, but really across all our parks that are just good for the season. But if you buy them now, one of the incentives is you kind of get the rest of this year and 2027 included. and so that like the most popular one would be our fun card so whenever you buy the fun card it's just good for you know that that year unless you buy it now you get the rest of this year and 2027 but if you were to buy that in March of next year it's it's only good for 2027 whereas like our our more annual passes are good generally 12 months from when you buy them or you can go into like a month-to-month program and they just continue on. So we have, you know, kind of two sets of products that the kind of annual pass that you can go eventually convert to month-to-month and then the products that are just tied to one specific year, which would primarily be our fund card. But traditionally, we have sold those, you know, here in the, you know, third to fourth quarter for next year as an incentive. Buy it now and you'll get the rest of this year and next year included. I think we've done a good job of supporting that better than ever with not only a good team of people executing that sale and that sales process, but more dedicated messaging and media around that. So it's encouraging. It's obviously early in the process and really the next big period here is coming up pretty soon with our Black Friday sale. We typically do sell a good amount of passes or fund cards during that timeframe. So I'll be able to report to you on that when we talk next.
Marc Swanson
Chief Executive Officer
But obviously, I think it's a good sign of an emergency.
Patrick Scholes
Analyst, Truist Securities
Okay. And just a quick follow-up. How much as a percentage of total annual attendance do those specific types of products typically account for it. Thank you.
Marc Swanson
Chief Executive Officer
Well, we don't break it out.
Marc Swanson
Chief Executive Officer
I mean, what I can tell you is we consider all those things generically as a pass. And so when I say our pass space is up, that includes our annual passes, our seasonal passes, our preschool passes, our teacher passes, all that we kind of consider pass. And that pass space is up, as Jim said, as of the end of October. and that usually accounts for about 40% of our attendance over the course of the year. It can vary by part, but 40% in total for the company usually.
Sarah
Conference Call Operator
Your next question comes from Lizzie Dove with Goldman Sachs. Your line is open.
Nina
Analyst, Goldman Sachs (on behalf of Lizzie Dove)
Hi, this is Nina on for Lizzie. Given some of the recent pressure at the non-Orlando parks, has your view changed at all around the appropriate level of investment across the portfolio? And how do you determine which parks warrant incremental capital?
Marc Swanson
Chief Executive Officer
Yeah, thanks for the question. I can help you there.
Marc Swanson
Chief Executive Officer
I mean, look, I mentioned earlier we're going to make investments in our parks to make sure we have new things. to talk about. And that could be either rides, attractions, events, refresh venues, whatever it may be. So we'll continue to do that. It's really a market-by-market opportunity there. And we do try to study what we believe will drive more visitation to those parks. So we'll continue to support the kind of non-Orlando parks like we have in the past. I think we probably have the biggest opportunity in Busch Gardens, Tampa Bay. I think not only is that a great park, it has a good breadth of rides, attractions, a wonderful animal collection. But at the same time, I don't know that people really have a total awareness of everything it has and everything we can do. We also need to do a better job of managing kind of the experience in that park. And we recently brought back One of our former leaders is back running that park, and I think he's going to do a better job of getting that experience where we'd like to going forward. But we'll continue to invest in Tampa, and we have continued to invest in all of our parks going forward.
Sarah
Conference Call Operator
Thank you. Your next question comes from Ben Chaykin with Mizuho. Your line is open.
Rita Chan
Analyst, Mizuho (on behalf of Ben Chaiken)
Hi, this is Rita Chan on for Ben Chaykin. Would you mind talking a little bit more about your deferred revenue? It's up year over year in the quarter, and that includes a number of products. So we just kind of want to understand what's driving the acceleration.
Marc Swanson
Chief Executive Officer
Yeah, let me start it if Jim wants to add anything. But yeah, I'm glad you mentioned it. Our deferred revenue or the current portion is up almost 5%, as Jim said in his prepared remarks. And there's a lot of things that make up that balance, obviously, but clearly it's advanced purchases, right? So it's advanced purchases of our tickets, our in-park experiences, group business, all that. So there's a myriad of things that go in there and that drive that. I think the key takeaway is that it is positive and to be up almost 5% I think is another good indicator for where the business is headed for the foreseeable future here.
Jim Forrester
Interim Chief Financial Officer and Treasurer
Marc, the only thing I would like to add to that is you mentioned the group business as part of that. We have some forward-looking indicators that our group business is going to be substantially up next year, which gives us a lot of confidence, again, in some of the indicators of how 2027 might fare for us. And so that is a major part of this that we're pleased to see that growth year over year.
Sarah
Conference Call Operator
Great. Thank you for the call, Eric. Your next question comes from Arpan Kacharian with UBS. Your line is open.
Arpin Kocharyan
Analyst, UBS
Hi, thank you for taking my question. I was hoping you could clarify the past product growth for 2027. What portion of that is actually pricing versus unit increase? And then there's a small clarification question I have on per capita increases for the quarter. It seems like you were saying the sponsorship revenue will pick up in the back half of the year. Year over year, how that's adding to per cap growth, if you could clarify that, and then I have a quick follow-up.
Marc Swanson
Chief Executive Officer
Yeah, so on the 2027 past comment, you know, that's a, I was quoting the base, so the base would be number of units, so people who have a product, right? So The total pass base, as Jim mentioned, is positive as of October 31st. And those 2027 specific products are more positive. But that would be the number of units, which I think is a good thing, right? The more people that have a unit that are passed, hopefully that translates into a visit. And then on the, I think your question on sponsorship revenue, I mean, certainly we've seen that as an opportunity. We talked about that for for a while now, and we continue to execute on some of those things. We think over the coming years, that'll continue to be an area that we can grow, and that'll contribute to some of the growth here, I think, even in the back half of this year, right? Yes.
Jim Forrester
Interim Chief Financial Officer and Treasurer
There's still some additional opportunity at the back half of the year, and then we continue to find new opportunities that will materialize in 2027. Okay. That's great.
Arpin Kocharyan
Analyst, UBS
Thank you. That's helpful. And then my first question was actually related to how much pricing you've taken in the past product, if you're able to shed any light on that. But it's combined with my follow-up question, which is really on 2027. I guess I'm trying to better understand what gives you the confidence in projecting EBITDA growth for 2027. Is that just a function of this strong past base that you're looking at? Better Group Business, it seems like. But then I was hoping you could talk a little bit more on the OPEC side of things. What gives you confidence there as it relates to stuff that you can actually control? Like what underlying inflation are you factoring in today when you talk about growth in EBITDA for 2027? Okay.
Marc Swanson
Chief Executive Officer
Yeah, there's a couple things there.
Marc Swanson
Chief Executive Officer
So let me. Let me start, and then Jim can add maybe some stuff on the cost. But look, I think part of your question was about what gives me confidence for next year, and one of the things you've already alluded to is the pass space and the fact that it's up and positive, and that's a good thing. I mean, we haven't been able to talk about a positive pass space in a little while, so to have that positive should obviously support more visitation from that group on a go-forward basis. And we'll continue to, you know, I don't want to get into it too much for competitive reasons, but we'll continue to kind of optimize how we sell our product, and we can test and learn and optimize from there. So our goal is obviously to drive total revenue, and there's a times we're going to do things that, you know, that we want to test and learn from. So we'll continue to look to sell more passes online more fun cards those type of things on a go forward basis that'll help support the 2027 growth potential along with you know kind of some of the other things I talked about you know with the lineup of new things we've got coming to our parks next year and and you know whether it's new rides or events or enhanced venues we'll have I think a better marketing you know kind of strategy and execution around that we should have international growth Going forward, as I already alluded to, the Discovery Cove and group business looks very encouraging for next year. And then, you know, more recently here, the per cap trends on admissions per cap. And then we continue, obviously, to deliver on MPARC, which we have for some time now. So we'll, you know, and I guess the obvious other thing is if We would expect to get some better weather. We've got to get through this super El Nino thing, but I'm optimistic that weather, like the majority of next year, should hopefully be improved from this year, which was really, unfortunately, bad. That's kind of how we think about next year. On the cost, I think you had a question around inflation and our assumptions.
Jim Forrester
Interim Chief Financial Officer and Treasurer
Generally, we would assume that We're going to do everything we can to flatten the curve continued in 2027 for cost at maximum, extremely low single digit, but again, aiming for flat to seeing those net savings materialize to go under. We've got confidence in there because of our current investments in technology, whether that is directly replacing things that This concludes the question and answer session. I'll turn the call to Marc Swanson for closing remarks.
Marc Swanson
Chief Executive Officer
Yeah, thank you, Sarah. On behalf of Jim and the rest of the management team at United Parks & Resorts, I want to thank you for joining us this morning.
Marc Swanson
Chief Executive Officer
As you heard us today, we are confident in our long-term strategy, which we believe will drive improved operating and financial results and long-term value for stakeholders. We invite everyone to join us at our parks to experience the energy and excitement we are offering. Thank you, and we look forward to speaking with you next quarter.
Sarah
Conference Call Operator
This concludes today's conference call. Thank you for joining.