ASAN Asana, Inc
Asana, Inc (ASAN) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 31% planned / 69% discretionary
Largest single sale: $2.9M.
Where they traded
Last open-market purchase: August 21, 2025 — 1.1 years ago, by Moskovitz Dustin A. .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Megji Aziz | Chief Financial Officer | Sell | 3,224 | $9.26 | $29.9K | 726,721 −0.4% of holding | |
| Rogers Daniel Mark | Chief Executive Officer | Sell 10b5-1 | 150,175 | $9.13 | $1.4M | 1,474,719 −9.2% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell 10b5-1 | 8,474 | $9.77 | $82.8K | 161,689 −5% of holding | |
| Rogers Daniel Mark | Chief Executive Officer | Sell | 300,937 | $9.53 | $2.9M | 1,624,894 −15.6% of holding | |
| Megji Aziz | Chief Financial Officer | Sell | 35,444 | $9.53 | $337.6K | 729,945 −4.6% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell | 7,436 | $9.53 | $70.8K | 170,163 −4.2% of holding | |
| Rogers Daniel Mark | Chief Executive Officer | Sell 10b5-1 | 1,655 | $10.00 | $16.6K | 1,925,831 −0.1% of holding | |
| Rogers Daniel Mark | Chief Executive Officer | Sell 10b5-1 | 13,790 | $6.89 | $95.1K | 1,891,990 −0.7% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell | 5,242 | $6.68 | $35.0K | 176,598 −2.9% of holding | |
| Megji Aziz | Chief Financial Officer | Sell 10b5-1 | 13,239 | $6.73 | $89.1K | 765,389 −1.7% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell 10b5-1 | 8,337 | $6.74 | $56.2K | 181,840 −4.4% of holding | |
| Rogers Daniel Mark | Chief Executive Officer | Sell | 26,975 | $6.66 | $179.6K | 1,905,780 −1.4% of holding | |
| Megji Aziz | Chief Financial Officer | Sell | 25,607 | $6.66 | $170.5K | 784,717 −3.2% of holding | |
| Sosa Veronica | Chief Accounting Officer | Sell | 11,378 | $6.66 | $75.8K | 62,344 −15.4% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell | 7,647 | $6.66 | $50.9K | 190,177 −3.9% of holding | |
| Megji Aziz | Chief Financial Officer | Sell 10b5-1 | 6,089 | $6.65 | $40.5K | 778,628 −0.8% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.