SFIX Stitch Fix, Inc.
Stitch Fix, Inc. (SFIX) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 100% planned / 0% discretionary
Largest single sale: $257.4K.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $4.09 | $286.1K | 971,994 −6.7% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $3.76 | $263.5K | 991,994 −6.6% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $3.79 | $265.1K | 1,011,994 −6.5% of holding | |
| O'Connor Casey | Chief Legal Officer | Sell 10b5-1 | 50,000 | $3.93 | $196.6K | 429,618 −10.4% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $3.62 | $253.1K | 1,031,994 −6.4% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $3.79 | $265.1K | 1,051,994 −6.2% of holding | |
| Aufderhaar David | Chief Financial Officer | Sell 10b5-1 | 67,960 | $3.79 | $257.4K | 1,102,369 −5.8% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.