WSM Williams-Sonoma, Inc.

NYSE
$233.39

Williams-Sonoma, Inc. (WSM) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Moderately bearish Selling ran elevated versus WSM's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 3 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
3
20 transactions
Purchases
$0
0 shares
Sales
$16.5M
74,567 shares
Net activity
-$16.5M
purchases less sales

How much of that selling was preplanned? 100% planned / 0% discretionary

10b5-1 plan sales $16.5M 20 transactions · 74,567 shares
Discretionary sales $0 0 transactions · 0 shares

Largest single sale: $3.8M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
ALBER LAURA 5 fills PRESIDENT & CEO Sell 10b5-1 35,000 $221.20 $7.7M 883,814 −3.8% of holding
Howie Jeffrey 8 fills EVP CHIEF FINANCIAL OFFICER Sell 10b5-1 3,045 $220.61 $671.8K 36,598 −7.7% of holding
Yearout Karalyn EVP CHIEF TALENT OFFICER Sell 10b5-1 522 $246.39 $128.6K 20,195 −2.5% of holding
Yearout Karalyn EVP CHIEF TALENT OFFICER Sell 10b5-1 1,000 $250.00 $250.0K 20,717 −4.6% of holding
ALBER LAURA 5 fills PRESIDENT & CEO Sell 10b5-1 35,000 $221.37 $7.7M 922,524 −3.7% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.